Boots – a hipster paradise?

New York’s Page Six magazine* described Boots as ‘the hip UK chain store’ today. Boots may be many things, to … Continue Reading

The power of a brand name

I popped into Hampstead Gap last week for a quick poke around the sale (I love me a Gap sale), … Continue Reading

What Jane Did Next

We knew Jane Shepherdson had something up her sleeve after she left her job as brand director at Topshop. You … Continue Reading

Mango sponsor Jean Pierre Braganza

I’m quite keen on Mango at the moment, following the announcement of an intelligent spot of sponsorship directed towards two … Continue Reading

Lucinda Chambers & Jaeger

There’s been a rumour floating around over the weekend that Lucinda Chambers, fashion director of British Vogue, is the new … Continue Reading

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