LLG & Mercedes-Benz at LFW
For an unprecedented five seasons, from February 2010 to February 2011, Sasha Wilkins of LibertyLondonGirl.com worked with Mercedes-Benz as their brand ambassador at London Fashion Week, bringing exceptional value to the marque, and substantially raising its profile and association with the UK fashion industry.
Mercedes-Benz Voices of Fashion joins forces with Sasha Wilkins of LibertyLondonGirl.com at London Fashion Week
Official London Fashion Week car partner Mercedes-Benz have announced that Sasha Wilkins of LibertyLondonGirl.com will again be filming, blogging and Tweeting from inside London Fashion Week on its VOICES OF FASHION platform. This will be Sasha’s fifth season working with Mercedes-Benz to bring fashion-lovers even more news, photographs, interviews and exclusive footage from inside London Fashion Week.
In the run up to London Fashion Week Sasha, the award-winning and highly respected global style blogger, will be taking over the @MercedesLFW Twitter feed to keep followers updated with breaking LFW news and insider commentary. She will also be interviewing London’s top designers in their studios as they prepare for their catwalk shows. When London Fashion week gets underway, Sasha will be blogging twice daily show reports over at the VOICES OF FASHION blogsite, www.voicesoffashion.co.uk, filming backstage at the shows with the MercedesLFW film crew, and interviewing the most exciting front row faces for their take on London Fashion Week.
Sasha comments, “I am thrilled to be collaborating with Mercedes-Benz for the fourth time at London Fashion Week. I can think of no better way to build up to the shows than by Tweeting, and interviewing some of London’s favourite designers for the Mercedes-Benz VOICES OF FASHION platform. Once LFW starts I’m looking forward to providing insider news for fashion-lovers everywhere through all the Mercedes-Benz social media channels. And, of course the experience just wouldn’t be complete without having my very own chauffeured Mercedes-Benz for the week.”
Notes to Editors:
Mercedes-Benz, the definitive car brand for Global Fashion, is stepping on to the fashion platform again with the VOICES OF FASHION initiative at this season’s London Fashion Week. The VOICES OF FASHION digital channel has been created to give consumers and followers unrivalled access to the Voices that define Fashion, capturing exclusive interviews, real-time news updates and behind-the-scenes footage with some of the world’s top fashionistas as well as the people that keep London Fashion Week moving. This money-can’t-buy access and content will open the door to fashion’s most exclusive environment, giving the dedicated fashion follower an amazing insight to the innermost workings of the fashion world.
Stay posted for announcements of interviews and guest blogs from the very heart of London Fashion Week, to run across the VOICES OF FASHION platform.
MERCEDES-BENZ, the definitive car brand for London Fashion Week, will ensure that that the fashion cognoscenti from around the world move effortlessly between the London Fashion Week catwalk shows. The luxurious fashion fleet of striking models that combine style, looks, power and poise will ensure guests will seamlessly navigate LFW whilst enjoying their own Mercedes-Benz experience.
Sasha Wilkins is the creator & writer of the multi-award winning lifestyle blog LibertyLondonGirl.com Social media analysts PeerIndex recently calculated LibertyLndnGirl as the most influential fashion Tweeter the UK. She has worked as a senior magazine editor on both sides of the Atlantic, most recently as executive style editor at The Wall Street Journal, written for publications including The Sunday Times, Red, The Observer, Harper’s Bazaar, Elle, Condé Nast Traveller, Vogue.com, and appeared on BBC TV & radio as a style commentator for ten years.