‘Sasha is an example of why writers, editors and producers should be natural digital media pioneers – but very few have shown the curiosity, skill, drive and tenacity to use the incredible new tools at our fingertips.“
Elisabeth Murdoch. Red magazine’s Women of the Year Awards.
English style journalist, editor & broadcaster Sasha Wilkins is the creator & writer of the multi-award winning lifestyle blog & Twitter feed LibertyLondonGirl. She lives between London, New York & LA, from where she runs LibertyLondonGirl and her social media consultancy LLG Consults.
She won Blogger of the Year in November at Red’s Women of the Year awards, which honour British women who have shown “impressive talent, success and imagination in their fields of work.”
She has worked as a senior magazine editor on both sides of the Atlantic, most recently as executive style editor at The Wall Street Journal, where she commissioned, produced & wrote fashion, beauty and jewellery stories, written for publications including The Sunday Times, Red, The Observer, Harper’s Bazaar, Elle, Condé Nast Traveller, Vogue.com, Glamour, and The Evening Standard, and appeared on BBC TV & radio for ten years.
Founded in 2006, and written anonymously for three years until Sasha came out as the author over a three page interview feature in British Grazia in February 2010, LLG covers subjects as diverse as architecture, food, fashion and philanthropy, as well as its author’s thoughts on life, love and everything in between. If you want to know where to go, where to stay, what to do when you get there and what to wear whilst doing it all, then LLG is the place to go first.
LLG continues to go from strength to strength, as the site approaches 250 000 page views a month, with readers in 138 countries. Its sponsors have included American Express, Paul Smith, Clinique, Net a Porter and H&M. LLG has appeared in media including Vogue Paris, Vogue Italia, Elle Japan, Harper’s Bazaar, The Sunday Times, and The New York Times, amongst many others.
In September Sasha collaborated for the fourth time with Mercedes Benz at London Fashion Week, running their official Twitter feed, blogging and interviewing designers on film as part of the Voices of Fashion social media platform.
She fronted the AW11 & SS12 advertising campaign for Hunter Boots, which appeared in British Vogue, Elle, Another & Tank magazines amongst others. She recently teamed up with Maille Mustard to cook a private supper club at their pop-up store in Spitalfields. Cooking for journalists, friends and LLG competition winners, Sasha created a bespoke menu for the evening, basing dishes around the fantastic mustard range from Maille.
Amongst her interests are architecture, her bicycle, dachshunds, behaving badly in hotel rooms, good food and better wine, curiosity, licking out the cake mixing bowl, restaurants, second hand bookshops, chandelier earrings, driving extremely fast, cocktails, Ladurée macarons, men in glasses, linen sheets, raspberries, wellies, pink roses & high heels.
Sasha can be contacted at: contact [at] libertylondongirl.com
Photo (right): Sasha Wilkins in the East Village, New York by Jackie Dixon
“Sasha Wilkins is one of the 100 Most Influential People in Fashion Online.”
Leon Bailey Green, The Independent