“A former Wall Street Journal executive style editor,
Ms Wilkins is one of the blogosphere’s most authoritative voices”
The Financial Times
‘Sasha is an example of why writers, editors and producers should be natural digital media pioneers – but very few have shown her curiosity, skill, drive and tenacity to use the incredible new tools at our fingertips.”
Red magazine’s Women of the Year Awards
English style journalist, editor, cook, speaker, broadcaster and cook Sasha Wilkins is the founder of LLG & Co., encompassing the digital platform LibertyLondonGirl.com, digital consultancy LLGConsults, whose clients include luxury brands & agencies on both sides of the Atlantic, and her food work, including her bestselling cookbook Friends, Food & Family.
LibertyLondonGirl was one of the very first British lifestyle blogs to catch the public’s eye. Founded in 2006, and written anonymously for three years until Sasha came out as the author over a three page interview feature in British Grazia in February 2010, the now multiple award-winning LibertyLondonGirl platform – across the blog, Twitter, Instagram, Facebook and Pinterest, covers subjects as diverse as architecture, motoring, food, interiors, beauty, travel, fashion and philanthropy, as well as its author’s thoughts on life, love and everything in between. LLG has appeared in media including Vogue Paris, Vogue Italia, Elle Japan, Harper’s Bazaar, The Sunday Times, The Sydney Morning Herald, and The New York Times, amongst many others.
Sasha has twice been named as one of London’s Most Influential People on The Evening Standard’s Power1000 List, and won Blogger of the Year at Red’s Women of the Year awards, which honour British women who have shown “impressive talent, success and imagination in their fields of work“, and Best Fashion Twitter Feed in Marie Claire’s Global Online Awards. LibertyLondonGirl has been named as One of the 100 Top Websites in the World by both The Sunday Times and The Australian.
Sasha also continues with her career as a journalist: She is a food and recipe columnist for The Pool, and has written for The Wall Street Journal, Red, The Guardian, The Sunday Times, The Evening Standard, Vogue, Harper’s Bazaar and Conde Nast Traveller amongst others. She has been a regular fashion week critic for both Nick Knight’s critically acclaimed SHOWstudio and The LFW Daily, the official newspaper of London Fashion Week.
She is much in demand as a public speaker and conference host: recent engagements include sitting on the Social Media Panel at Vogue Festival, the Future Retail panel at The London Luxury Think Tank, and hosting Microsoft Italia’s Future Tech Conference in Milan. She is also a frequent awards judge – most recently for the UK Fashion & Textile Awards, and The CEW Awards, and sat on the British Fashion Council’s Digital Advisory Panel.
Made in China: The New Luxury? Harper’s Bazaar x Shanghai Tang panel talk in London
Sasha has been a sought-after guest on BBC TV & radio for over fifteen years, and appears regularly on broadcast channels around the world as a lifestyle expert, on shows that have included ABC’s Good Morning America, BBC Radio4’s Woman’s Hour, and The Today Programme, BBC Radio5 5 Live Drive, BBC World News, BBC World Service Newshour, Sky Breakfast, and ITV’s News at Ten.
Her first cookbook, Friends, Food, Family: Secrets & Recipes from LibertyLondonGirl was published by Quadrille in the UK, Canada and Australis in September 2014, and extracted in The Mail on Sunday and The Times. It was distributed in the US by Chronicle in the fall of 2015.
Entertaining and cookery form a large part of Sasha’s life. She has had her recipes published in Sainsbury’s Magazine, YOU magazine and in The Times, and regularly hosts, designs and produces events for fashion and beauty brands at her home and elsewhere in London, including teaming up with Moutarde de Maille to cook a private supper club at their pop-up store in Spitalfields.
Sasha has worked as a senior magazine editor, and fashion and interiors stylist on both sides of the Atlantic, working with photographers from Koto Bolofo to Todd Selby. Her most recent role was at The Wall Street Journal in New York, heading up the fashion and beauty teams as Executive Editor on the launch of the 1.5million circulation magazine WSJ., where she commissioned, produced & wrote fashion, beauty, jewellery and watch stories. Prior to that she was Executive Fashion Editor for O: Magazine by Tank for The Observer, and Fashion Bookings Editor at Conde Nast Traveller in London.
Things she very much likes include: architecture, her bicycle, dachshunds, behaving badly in hotel rooms, good food and better wine, curiosity, licking out the cake mixing bowl, restaurants, second hand bookshops, chandelier earrings, driving extremely fast, cocktails, men in glasses, linen sheets, raspberries, wellies, pink roses & sneakers.
Sasha has collaborated with brands including Ralph Lauren, Mercedes-Benz, HTC, Vertu, Moutarde de Maille, Diageo, SpaceNK, Molton Brown, Campari, Monica Vinader, IWC, Peroni, Dolce & Gabbana, Samsung, Huawei, MasterCard, Club Monaco, IMG, Starbucks, Gu Puds, Swarovski, Coach, Shopbop, Visa, Marks & Spencer, British Airways, Kate Spade, Relais et Chateaux, Wedgwood, Hearst, Shanghai Tang, Harper’s Bazaar, Browns, Pantene, Olay, Victorinox, Le Creuset, the Crown Estate, Maplin, James Wellbeloved, Pedigree, Pringle of Scotland, Diesel, Vertu, Dodo, Boden, Remy Martin, Courvoisier, & Kurt Geiger, and has fronted several major campaigns, including the AW11 & SS12 advertising campaign for Hunter Boots, which appeared in British Vogue, Elle, Another & Tank magazines, and others including Pantene, Courvoisier, eBay, Boodles and Triumph (global).
The LLG office can be contacted at: contact [at] libertylondongirl.com