About LLG

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‘Sasha is an example of why writers, editors and producers should be natural digital media pioneers – but very few have shown her curiosity, skill, drive and tenacity to use the incredible new tools at our fingertips.” Elisabeth Murdoch. Red magazine’s Women of the Year Awards.

One of London’s Most Influential People 2012 & 2013: The Evening Standard‘s Power1000 List 

“A former Wall Street Journal executive style editor, Ms Wilkins is one of the blogosphere’s most authoritative voices” The Financial Times

English style journalist, editor & broadcaster Sasha Wilkins is the founder of LLGMedia, encompassing LibertyLondonGirl.com, digital consultancy LLGConsults, whose clients include luxury brands & agencies on both sides of the Atlantic, and Wilkins & Ross, a digital film production company. She is represented by Richard Gibb, and by  Gordon Wise at Curtis Brown.

She has worked as a senior magazine editor on both sides of the Atlantic, most recently as executive style editor at The Wall Street Journal, where she commissioned, produced & wrote fashion, beauty and jewellery stories, written for publications including The Sunday Times,Red, The Observer, Harper’s Bazaar, Elle, Condé Nast Traveller, Vogue.com, Glamour, and The Evening Standard, and appeared on BBC TV & radio for ten years.

Founded in 2006, and writ­ten anony­mously for three years until Sasha came out as the author over a three page inter­view fea­ture in British Grazia in Feb­ru­ary 2010, LLG covers subjects as diverse as architecture, food, fashion and philanthropy, as well as its author’s thoughts on life, love and everything in between.

LLG has appeared in media including Vogue Paris, Vogue Italia, Elle Japan, Harper’s Bazaar, The Sunday Times, and The New York Times, amongst many others. LLG has collaborated with brands including Mercedes-Benz, Dolce & Gabbana, Samsung, Club Monaco, Mastercard, Swarovski, Wedgwood, Coach, Diesel, HTC, Vertu, Dodo, Visa, Boden & Kurt Geiger and fronted ad campaigns for Hunter Boots (AW11/SS12 UK) & Triumph (AW12 pan-European). Last season Sasha worked with the British Fashion Council on their LFW blogger strategy

Sasha won Blogger of the Year in at Red‘s Women of the Year awards in 2011, which honour British women who have shown “impressive talent, success and imagination in their fields of work”, and has fronted several advertising campaigns, including the AW11 &  SS12 advertising campaign for Hunter Boots, which appeared in British Vogue, Elle, Another & Tank magazines amongst others.

Entertaining and cookery form a large part of Sasha’s life. She has had her recipes published in Sainsbury’s Magazine, and regularly hosts events for fashion and beauty brands at her home in London. Moving beyond her home, she  teamed up with Maille Mustard to cook a private supper club at their pop-up store in Spitalfields, and frequently works with brands on events.

One of The Times’ 50 people you should follow on Twitter 2013
Best Fashion Twitter Feed. Marie Claire Global Online Awards 2012
One of the Five Most Influential People in European Fashion 2013. BA High Life
One of the 100 Top Blogs in the World. The Sunday Times
One of the 100 Top Global Tweeters. The Sunday Times Magazine

Things she very much likes include: architecture, her bicycle, dachshunds, behaving badly in hotel rooms, good food and better wine, curiosity, licking out the cake mixing bowl, restaurants, second hand bookshops, chandelier earrings, driving extremely fast, cocktails, men in glasses, linen sheets, raspberries, wellies, pink roses & high heels.

Sasha can be contacted at: contact [at] libertylondongirl.com Photo (right): Sasha Wilkins in the East Village, New York by Jackie Dixon

“Sasha Wilkins is one of the 100 Most Influential People in Fashion Online.” The Independent