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‘Sasha is an example of why writers, editors and producers should be natural digital media pioneers – but very few have shown her curiosity, skill, drive and tenacity to use the incredible new tools at our fingertips.”
Elisabeth Murdoch. Red magazine’s Women of the Year Awards.

“A former Wall Street Journal executive style editor, Ms Wilkins is one of the blogosphere’s most authoritative voices”
The Financial Times

English style journalist, editor & broadcaster Sasha Wilkins is the founder of LLG & Co., encompassing, digital consultancy LLGConsults, whose clients include luxury brands & agencies on both sides of the Atlantic, and Wilkins & Ross, a digital film production company.

Sasha is one of The Evening Standard‘s Power1000: London’s Most Influential People (2012 & 2013). She sits on the British Fashion Council’s Digital Advisory Panel, was a judge at both the 2014 UK Fashion & Textile, and The CEW Awards, is a food and recipe columnist for The Pool, writes for The Wall Street Journal, Red, The Guardian, and Conde Nast Traveller.  She remains a regular fashion week critic for both Nick Knight’s critically acclaimed SHOWstudio and The LFW Daily, the official newspaper of London Fashion Week.

BBC World Service News Studio

Sasha has been a guest on BBC TV & radio for over ten years, and appears regularly on broadcast channels around the world as a lifestyle expert, on shows including ABC’s Good Morning America, BBC Radio4’s Woman’s Hour, BBC World News, BBC World Service Newshour and ITV’s News at Ten.

Founded in 2006, and writ­ten anony­mously for three years until Sasha came out as the author over a three page inter­view feature in British Grazia in Feb­ru­ary 2010, covers subjects as diverse as architecture, motoring, food, beauty, travel, fashion and philanthropy, as well as its author’s thoughts on life, love and everything in between.

After taking a blogging break to work on the launch of WSJ., Sasha won Blogger of the Year at Red‘s Women of the Year awards in 2011, which honour British women who have shown “impressive talent, success and imagination in their fields of work” and Best Fashion Twitter Feed in Marie Claire‘s Global Online Awards 2012. LibertyLondonGirl has been named as One of the 100 Top Websites in the World by both The Sunday Times and The Australian.

Her first cookbook, Friends, Food, Family: Secrets & Recipes from LibertyLondonGirl was published by Quadrille in the UK in September 2014, and extracted in The Mail on Sunday and The Times. It was distributed in the US by Chronicle in the fall of 2015.

Entertaining and cookery form a large part of Sasha’s life. She has had her recipes published in Sainsbury’s Magazine, and regularly hosts events for fashion and beauty brands at her home and elsewhere in London, including  teaming up with Moutarde de Maille to cook a private supper club at their pop-up store in Spitalfields, and frequently works with brands to produce fully-catered and designed events, launches and press days.

LLG has collaborated with brands including Ralph Lauren, Mercedes-Benz, HTC, Vertu, Moutarde de Maille, Diageo, SpaceNK, Molton Brown, Campari, Monica Vinader, IWC, Peroni, Dolce & Gabbana, Samsung, MasterCard, Club Monaco, IMG, Starbucks, Gu Puds, Swarovski, Coach, Shopbop, Visa, Marks & Spencer, British Airways, Kate Spade, Relais et Chateaux, Wedgwood, Hearst, Shanghai Tang, Harper’s Bazaar, Browns, Pantene, Olay, Pringle of Scotland, Diesel, Vertu, Dodo, Boden, Courvoisier, & Kurt Geiger, and has fronted several major campaigns, including the AW11 &  SS12 advertising campaign for Hunter Boots, which appeared in British Vogue, Elle, Another & Tank magazines, and others including Pantene, Courvoisier, eBay, Boodles and Triumph (global).

LLG has appeared in media including Vogue Paris, Vogue Italia, Elle Japan, Harper’s Bazaar, The Sunday Times, The Sydney Morning Herald, and The New York Times, amongst many others.

Sasha has worked as a senior magazine editor and stylist on both sides of the Atlantic, most recently as executive style editor at The Wall Street Journal, where she commissioned, produced & wrote fashion, beauty, jewellery and watch stories, and has written for The Sunday Times, The Guardian, Red, The Observer, Harper’s Bazaar, Elle, Condé Nast Traveller,, Glamour, and The Evening Standard.

Things she very much likes include: architecture, her bicycle, dachshunds, behaving badly in hotel rooms, good food and better wine, curiosity, licking out the cake mixing bowl, restaurants, second hand bookshops, chandelier earrings, driving extremely fast, cocktails, men in glasses, linen sheets, raspberries, wellies, pink roses & sneakers.

The LLG office can be contacted at: contact [at]

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