About Sasha and LLG

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‘Sasha is an example of why writers, editors and producers should be natural digital media pioneers – but very few have shown her curiosity, skill, drive and tenacity to use the incredible new tools at our fingertips.” Elisabeth Murdoch. Red magazine’s Women of the Year Awards.

“A former Wall Street Journal executive style editor, Ms Wilkins is one of the blogosphere’s most authoritative voices” The Financial Times

English style journalist, editor & broadcaster Sasha Wilkins is the founder of LLGMedia, encompassing LibertyLondonGirl.com, digital consultancy LLGConsults, whose clients include luxury brands & agencies on both sides of the Atlantic, and Wilkins & Ross, a digital film production company. She is represented by Jacquie Drewe, and by  Gordon Wise at Curtis Brown.

Sasha is one of The Evening Standard‘s Power1000: London’s Most Influential People (2012 & 2013). She sits on the British Fashion Council’s Digital Advisory Panel, was a judge at both the 2014 UK Fashion & Textile, and The CEW Awards, is food and recipe columnist for The Pool, writes for The Wall Street Journal, Red, and Conde Nast Traveller, and has appeared on TV and radio as a lifestyle expert, on shows including ABC’s Good Morning America, BBC Radio4’s Woman’s Hour, BBC World News, and ITV’s News at Ten. She remains a regular fashion week critic for both Nick Knight’s SHOWstudio and The LFW Daily.

Founded in 2006, and writ­ten anony­mously for three years until Sasha came out as the author over a three page inter­view fea­ture in British Grazia in Feb­ru­ary2010, LibertyLondonGirl.com covers subjects as diverse as architecture, food, fashion and philanthropy, as well as its author’s thoughts on life, love and everything in between. After taking a blogging break to work on the launch of WSJ., she won Blogger of the Year at Red‘s Women of the Year awards in 2011, which honour British women who have shown “impressive talent, success and imagination in their fields of work” and Best Fashion Twitter Feed in Marie Claire‘s Global Online Awards 2012. LibertyLondonGirl has been named as One of the 100 Top Websites in the World by bothThe Sunday Times and The Australian.

Her first cookbook, Friends, Food, Family: Secrets & Recipes from LibertyLondonGirl was published by Quadrille in the UK in September 2014, and extracted in The Mail on Sunday and The Times. It will be published in the US by Chronicle in September 2015. Entertaining and cookery form a large part of Sasha’s life. She has had her recipes published in Sainsbury’s Magazine, and regularly hosts events for fashion and beauty brands at her home and elsewhere in London, including  teaming up with Moutarde de Maille to cook a private supper club at their pop-up store in Spitalfields, and frequently works with brands on events.

LLG has collaborated with brands including Ralph Lauren, Mercedes-Benz, HTC, Vertu, Moutarde de Maille, Diageo, SpaceNK, Molton Brown, Dolce & Gabbana, Samsung, Mastercard, Club Monaco, IMG, Starbucks, Gu Puds, Swarovski, Coach, Shopbop, Visa, Marks & Spencer, British Airways, Kate Spade, Wedgwood, Hearst, Shanghai Tang, Harper’s Bazaar, Browns, Pantene, Olay, Pringle, Diesel, Vertu, Dodo, Boden, Courvoisier, & Kurt Geiger, and has fronted several campaigns, including the AW11 &  SS12 advertising campaign for Hunter Boots, which appeared in British Vogue, Elle, Another & Tank magazines, and others including Pantene, Courvoisier, eBay, Boodles and Triumph.

LLG has appeared in media including Vogue Paris, Vogue Italia, Elle Japan, Harper’s Bazaar, The Sunday Times, and The New York Times, amongst many others.

Sasha has worked as a senior magazine editor and stylist on both sides of the Atlantic, most recently as executive style editor at The Wall Street Journal, where she commissioned, produced & wrote fashion, beauty and jewellery stories including The Sunday Times, Red, The Observer, Harper’s Bazaar, Elle, Condé Nast Traveller, Vogue.com, Glamour, and The Evening Standard, and appeared on BBC TV & radio for over ten years.

Things she very much likes include: architecture, her bicycle, dachshunds, behaving badly in hotel rooms, good food and better wine, curiosity, licking out the cake mixing bowl, restaurants, second hand bookshops, chandelier earrings, driving extremely fast, cocktails, men in glasses, linen sheets, raspberries, wellies, pink roses & high heels.

The LLG office can be contacted at: contact [at] libertylondongirl.com

Photo (right): Sasha Wilkins in the East Village, New York by Jackie Dixon