Sasha Wilkins Speaker Pure London 2017 00004
Speaking to retailers at Pure London earlier this year

Since arriving home last week from my back-to-back travels in California and South Africa I’ve been wading through a quite extraordinary amount of emails with Sache my new assistant – because it’s not all confusing us both having the same name, and filling up my diary for the next couple of months. (If there was one thing that made the demarcation between August and September clear it was the increase in the volume of correspondence, from a trickle to a waterfall.)

Two of the things in my diary that I thought you may like to know about are coming up shortly – they are vastly different from each other but, hopefully, equally interesting. The first is a panel organised by OpenTable on the main stage at The Restaurant Show at Olympia here in London this coming Monday.

Decoding diners’ desires with OpenTable

I’ll be joining Adrian Valeriano – Vice President of Europe, OpenTable, Alastair Keeble – Director of Digital Marketing, Hakkasan, Andre Mannini – Operations Director, M Restaurants, Hamish Stoddart – Owner, Peach Pubs, and Matt Ford – Marketing Director, Gaucho, to discuss how restaurateurs harness digital data to help them connect with diners’ needs and desires.

“In this incisive panel discussion, OpenTable will share tips based on their in-depth studies on diner habits, while a top food blogger and ‘power diner’ reveals how tech can both help and hinder a meal out.”

You can find out more information here.
Monday 2nd October 13:45pm – 14:20pm
The Stage
The Restaurant Show, Olympia London, Hammersmith Road, Kensington, London W14 8UX
The Restaurant Show is free to attend as long as you pre-register online at, otherwise there is a £20 fee on the door.

The second is another panel on Thursday 12th October at TAL Festival 2017 in Thame, Oxfordshire.

I’ll be joining founder Hero Brown, associate editor Kerry Potter, and their team from Muddy Stilettos as they host their first Literary Salon at the Thame Arts & Literature Festival.  Alongside them will be myself, Elizabeth Heathcote, Clover Stroud, Tasmina Perry, and Alexandra Heminsley.

The organisers are promising “articulate conversation and cerebral stimulation…with no fewer than FIVE of the country’s finest female authors gathered to share their writing, motivation and their ability to find appropriate life/work balances – this is sure to be a fast-paced and exciting evening.”

The Literary Salon will last for about 2 hours and will have a paying bar.
Thursday 12th October : 8.00pm : Town Hall : £10. Click here to book Tickets

Hopefully I shall see some of you at one or both of these – I often get emails and messages after events saying that people didn’t want to disturb me, or were too shy to say hello – please, please do come to say hello after. It’s always so lovely to meet new people, and especially those that read LLG.

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