sasha wilkins selfridges

I love hanging out with my mother. (of course we argue like nobody’s business – but that’s par for the course), and we always try to get together for a treat day or two around Christmas and Mothering Sunday. This year we spent the Saturday of the British Mother’s Day weekend in London, kicking it off in style at the invitation of Trish McEvoy at their lovely and luxurious counter in the Selfridge’s Beauty Hall on Oxford Street.

We had been invited in for mother daughter makeovers – you can book in for £25 on 02073183861, and the cost is fully redeemable against purchase. The utterly charming artists do one side of your face, and then you copy them on the over. (Huge thanks to lovely Hollie and Sebele for looking after us.)

Trish McEvoy Selfridges

The session starts with hand massages.and the end result are natural, glowing faces with just the right amount of make up

Trish McEvoy Selfridges

Trish McEvoy Selfridges

I also learnt a great new trick  – to use the super soft Eyeliner pencil with a flat eyeliner brush to get a narrower line to do my cat eye flicks. Genius.

Trish McEvoy Selfridges

There is also an embossing stand on counter so, if you buy a leather make up planner (in black, or the limited edition blue)
Trish McEvoy Selfridges
they will emboss your initials on in silver. Very chic. For Mother’s Day there was also glass engraving, so my mother was able to get her scent bottle engraved.

Trish McEvoy Selfridges

Trish McEvoy Selfridges - 11

We retired afterwards to the bar in Selfridges for a celebratory glass of Champagne.

Trish McEvoy Selfridges

I also wanted to talk about the legendary Trish McEvoy Make Up planner. This is the small pre-filled version:

Trish mcEvoy makeup planner - 9 black quilted

I always remember reading about these legendary beauty aids when I first became interested in make up, and I am pretty thrilled to have my own now – thank you Trish McEvoy.

So what is the planner? It’s a patented fully customisable cosmetics organiser, which aims to put an end to makeup disorder at home and on the go. The Refillable Makeup Wardrobing® Pages are magnetised to hold a custom combination of Trish eye and face colours and clip into the zippered ring binder, keeping all your makeup in one place and visible at a glance.

Trish mcEvoy makeup planner - 9

Each covered Page features a mirror while the Planner’s adjacent brush sleeves and large back pocket are instantly accessible for a flowing, intuitive makeup application. The removable pouch is perfect for beauty miscellany, and an all-around zipper makes it portable at a moment’s notice.

Trish mcEvoy makeup planner - 9

So I was sent the pre-filled Power of Make Up Planner, currently available at Selfridges, which comes with all these products (and a few more), but you can also fill up your planner yourself – gradually, or all at once under the direction of the excellent counter staff.

Trish mcEvoy makeup planner - 9

“I came up with the Planner when on vacation in Italy with my husband. My makeup was scattered all around our hotel’s tiny European bathroom vanity. He said to me, “Trish, there has to be a better way.” The gears started turning and I came up with planner-style concept that evolved into the patented ring binder and refillable magnetic Page system the Planner is today.

Trish mcEvoy makeup planner - 9

(The glass phial contains the delicious smelling No. 9 Blackberry & Vanilla Musk Pocketable Fragrance in a rollerball dispenser.)

Trish mcEvoy makeup planner - 9

The Power of Make Up Planner is currently available ready filled at Selfridges here, and these are the products that it contains. I’ve been testing them out for the past month, in addition to the counter makeover and, so far, colour me impressed.

Trish mcEvoy makeup planner - highlighter blusher lip conditioner

Light & Lift Face Color Duo: Next-generation warming and highlighting textures.
Lip Perfector Conditioning Balm: Moisturising line filler and self-adjusting pink tint
The Petite Makeup Wardrobing® Page, containing Blush Sexy Peach: Radiant peach for a warm glow & Translucent Finishing Powder: Colourless blurring and setting powder

Pencil Sharpener

Trish mcEvoy makeup planner primer concealer lip gloss

Instant Eye Lift®: The “Triangle of Light®” treatment under-eye brightener and line filler (this is FANTASTIC!)
Eye Base Essentials Bare: Upper-eye brightener and shadow primer. (Stops eye shadow sliding off during the day.)
Ultra-Wear Lip Gloss in Berry.

Trish mcEvoy makeup planner eye pencil mascara

Intense Gel Eye Liner Deep Aubergine: Waterproof gel liner in pencil form ( an excellent super soft and glide-y pencil)
Lash Curling Mascara: The #TotallyTubular smear-proofer that removes with warm water.
24-Hour Eye Shadow and Liner in Rose Quartz
(It also includes the Light and Lift Eye Color Palette: Nine bestselling shadows and liners, Gentle Cleansing Wash (1 oz.), Beta Hydroxy Pads Daily Exfoliator (3 single-use pads), and the Beauty Booster® Oil.)
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I have been suckered into all kinds of make up miracles over the years which never translated into the same thing when I got home but that Trish McEvoy planner is the bomb. I bought mine in Liberty’s 12 months ago and I can honestly say it is the best make up investment I have ever made. That eye lift stuff and the triangle technique are miraculous! So glad to read about some of the other products in her range.


Hi Sasha, just got my Trish McEvoy planner collection as above. I’m a bit confused as to what the little palette with 2 colours in is for? One is a shimmery dark brown and the other a Matt tan colour. It’s in middle of the picture with the Lift and Light palette and the blusher/powder palette. Your advice would be much appreciated.

Many thanks, Jill

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