MUJI 25th anniversary exhibition Sasha Wilkins window design

Last week I was asked to design a window display for Muji as a part of their 25th birthday celebrations. The brief was to create a tabletop containing five Muji items of my choice, along with some of my personal possessions,  to give a sense of how Muji fits into my life. They didn’t ask me to blog about it, but I so enjoyed doing it I thought I’d give you a look at what I created.

MUJI 25th anniversary exhibition Sasha Wilkins window design

Shop windows always present their own challenges in terms of space and height (long-term readers may remember this one that I did for Dolce & Gabbana back in 2011), and the challenge here was to produce a tabletop display that didn’t just work when you looked down at it. To give it some height I decided to re-create my office desk, so there would be interest from the front as well as above. I also thought it would give me an opportunity to add in lots of my personality, as well as hinting at all my work interests – writing, digital, travel, food, cookery, reading and beauty.

Once I’d made that decision it all fell into place:

MUJI 25th anniversary exhibition Sasha Wilkins window design

I chose one of Muji’s indispensible acrylic drawer units, and filled it with my personalised Smythson stationery and books of stamps. There was a packet of five classic Muji notebooks and a bunch of their great gel pens, which I use all the time for lists.

MUJI 25th anniversary exhibition Sasha Wilkins window design

I brought along a miniature metal Empire State Building to reference my life in New York, along with a Marc Jacobs compact, a personalised bottle of Coca-Cola, and a gold USB stick. Into an acrylic pot (the ones I usually use for pens and eyeliners) went a bunch of beautiful autumnal dahlias, and into a second acrylic pot went some of dried verbena that I had brought back from Mykonos this summer, to match the lovely Muji white teapot that I had chosen.

MUJI 25th anniversary exhibition Sasha Wilkins window design

Of course I had to include a pile of my cookbooks – the really lovely American edition, as I do not like the UK cover at all.

MUJI 25th anniversary exhibition Sasha Wilkins window design

Obviously there had to be a pile of novels. I chose some of my all-time favourites:
The Provincial Lady in London by E.M. Delafield
I Capture the Castle by Dodie Smith
Tales of the City by Armistead Maupin
The Making of a Marchioness by Frances Hodgson Burnett (Of course, in its beautiful dove grey Persephone edition)
Regency Buck by Georgette Heyer

MUJI 25th anniversary exhibition Sasha Wilkins window design

Muji asked me to include their travel pillow because I fly so much, so I matched it with the pale blue alpaca scarf that my sister bought me when we were in Peru earlier this year. I added a bottle of scent – Diptyque’s heavenly L’Ombre dans L’Eau, and a scarlet Charlotte Tillbury lipstick (in the very appropriate shade Love Liberty), along with a blue and white vintage ginger jar for height, and the photograph of my grandmother that usually sits on my dressing table.

MUJI 25th anniversary exhibition Sasha Wilkins window design

MUJI 25th anniversary exhibition Sasha Wilkins window design

Of course one can’t install window designs alone, so I brought my tiny canine sidekick along for helping purposes.

MUJI 25th anniversary exhibition Sasha Wilkins window design

 

 

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