Fortnum & Mason Alice through the Looking Glass windows Piccadilly

From picnics to tea: there does seem to have been quite a lot of eating on LLG of late but without doubt the most whimsical was afternoon tea at Fortnum & Mason to celebrate the release of Disney’s Alice Through The Looking Glass.

Fortnums always has glorious windows and, whilst their Christmas windows on Piccadilly are justly famous, year round there is always something lovely upon which to gaze. Usually the window concepts are generated in-store but, for the very first time in the brand’s entire history of 309 years, Fortnum’s iconic windows have been taken over by a collaboration.

fortnum mason alice windows

Combining Alice’s story of tea, time, fantasy and adventure with Fortnum’s long history of playful storytelling and eccentricities, the windows and in-store displays reflect both Burton’s unique visual style of Burton, and memorable moments from Lewis Carroll’s classic tale.

Fortnum & Mason Piccadilly main staircase

There are original props and costumes from the production showcased in store (the Mad Hatter’s original costume is in the Millinery department, of course), as well as never seen before content featuring the film’s characters.  Most dramatically, Alice is suspended falling in her full original costume from the film, through the length of the four-storey Atrium at the centre of the store.

Fortnum & Mason afternoon tea setup
Of course any mention of Alice always leads the mind inextricably to the subject of tea, so it is only fitting to conclude one’s visit to the store in the Diamond Jubilee Tea Salon on the 4th Floor by partaking of Afternoon Tea. My mama and I worked our way through the full monty, and were utterly charmed by our Spanish waiter, who took such good care of us. And a special mention must go to the incredible tea menu: if there is a tea you have ever dreamed of trying then in all likelihood it will be available.

Fortnum & Mason afternoon cakes black forest gateau

And they made me special cucumber sandwiches to my exact specification. (Plain, white bread, butter, salt, no fancy pants additions.)

Fortnum & Mason afternoon tea setting
We are such pigs that we had to have two separate bowls of clotted cream. Well, there’s no point in stinting, is there?

Fortnum & Mason Afternoon tea clotted cream
Sadly, there was no dormouse in our teapot.

Fortnum & Mason Alice through the Looking Glass windows Piccadilly dormouse

Fortnum & Mason Alice through the Looking Glass windows Piccadilly

  • Alice Through The Looking Glass at Fortnum & Mason, Piccadilly May 9th – June 30th.
  • Store Opening Hours – Monday to Saturday 10am to 9pm, Sunday 11.30am to 6pm
  • There is no charge for viewing the exhibit.

Fortnum & Mason. Address: 181 Piccadilly, London, W1A 1ER.
Telephone: 02077348040.

Fortnum & Mason chandelier

Sasha and her mama were guests of Fortnum & Mason for afternoon tea.

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