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I am thrilled to be supporting my dear friend and ex-LLG colleague Katie Rose’s inaugural event (TOMORROW – SATURDAY at The Hoxton – Holborn) for anyone interested in starting their own fashion label, whether now or in the future.

After Katie left LLG, she went on to work with Lulu Kennedy at FashionEast, before leaving to found fashion consultancy The Bridge Co., where she has nurtured numerous British designers through their trajectory from start-up to established business. Claire Barrow and Ashley Williams are among the consultancy’s clients; both show on schedule at London Fashion Week as part of the British Fashion Council and Topshop’s NEWGEN initiative.

This one-day event spearheaded by leading industry figures will introduce the founding principles of setting up a fashion business and offer advice and expertise rarely covered in the fashion design curriculum. Katie Rose, The Bridge Co. Director, has carefully curated a cross-section of speakers from various walks within the industry to give talks and join panel discussions to discuss topics including brand identity, intellectual property, range planning, and sales strategy.

While London and the UK are renowned for our incredible design universities that foster creativity like nowhere else, and the support schemes we have to showcase at London Fashion Week are brilliant, The Bridge Co. maintains we must now match that with support in setting up fashion businesses.

Speakers and panellists include Mishcon de Reya’s Intellectual Property expert Sally Britton, UK Trade & Investment’s International Trade Adviser Toyin Laketu, me, and PR powerhouse Mandi Lennard.

I’ll be taking part in the PR & Digital discussion at 12.30 – 12.50pm, and joining me on the panel are: Amee Patel, Dean Mayo Davies and Mandi Lennard, and amongst the topics under discussion will be:

How can new brands garner attention in a saturated market?
What has impressed us all lately – a social media strategy, a brand sending something in the post, etc.?
New, effective ways of showcasing when going up against a busy LFW schedule?
How do contemporary brands build a following without the noise of LFW?
Are printed look books still effective?

Essentially, this first FYI event will be an educational, informative session offering insight into how to run a fashion business, a must for new graduates and fashion students, as well as anyone looking to enter the industry.

Click here for tickets – there are just a very few remaining

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