Chelsea in Bloom 2015

For the third year in a row, I’m thrilled to be one of the three judges today (Tuesday) of this year’s Chelsea in Bloom competition, along with Official RHS Chelsea Flower Show Judges Stephen Woodhams and Hayley Skipper.

The theme this year is ‘Fairy Tales‘, and we’ll be judging participants on their creative interpretation of the theme, as well as their style, flair and use of fresh flowers.

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(Last year’s winner Kate Spade’s wonderful floral toucan by Nikki Tibbles of Wild at Heart)

This year is the biggest yet with forty retailers taking part, to mark 10 years of Chelsea in Bloom, including Jo Malone, Smythson, Fendi, LK Bennett, Lulu Guinness, Browns, Club Monaco, Agent Provocateur, Mary Quant, Monica Vinader, Rag & Bone (who won in 2013), The White Company, and 2014’s winner, Kate Spade.

But Chelsea in Bloom isn’t just judged by us: Visitors can have their say too, and will be able to vote for their favourite floral display in the ‘People’s Choice’ Award by visiting www.chelseainbloom.co.uk before Saturday.

There is so much to see: there’s a ‘Fairy Tale forest’ installation on Sloane Square complete with an Information Point (offering details of events and offers in the surrounding area and booking times for complimentary rickshaw rides to see the displays), and a pop-up champagne bar from The Botanist, and nearby Duke of York Square will host a ‘Mad Hatter’s Tea Party’ serving Pimms (yum) and other refreshments from a giant teapot.

On Thursday I am hosting a Champagne cocktail party at Monica Vinader, which is open to all (details at bottom of the post.)

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2014’s winners Kate Spade had the most wonderful interpretation of that year’s theme ‘Creation in colour, which they tied in with the fabrics and colour schemes of Kate Spade’s Rio collection. Here are some of the behind the scenes and final display photos of their installation by the brilliant Nikki Tibbles of Wild at Heart from last year:

photo 5[1] photo 1[6] photo 3[1] photo 4[3] Kate Spade Chelsea in Bloom 2014 Kate Spade Chelsea in Bloom 2014 Kate Spade Chelsea in Bloom 2014 Kate Spade Chelsea in Bloom 2014 Kate Spade Chelsea in Bloom 2014 image003 (3) image005 image007 image009  image013

 

And, this coming Thursday, I am hosting a cocktail party to celebrate Chelsea in Bloom at Monica Vinader in Duke of York’s Square. It’s open to all: you just need to RSVP to doyevents@monicavinader.com with LLG in the subject line. There will be Champagne, a fabulous 20% discount and complimentary engraving on the night. Lettice and I would love to see LLG readers there!

Kate Spade Chelsea in Bloom 2014

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3 comments

Reply

Lovely photos 🙂 London looks so pretty when the sun is shining on it. Great shots! From one photography enthusiast to another! Laura x http://www.shehearts.net

Reply

This looked like so much fun, would have definitely come if I was free that night. Now that the winner has been announced are you at liberty to say which were your favourites?

Suze | LuxuryColumnist

Reply

Wow! This looks amazing!! I love your blog by the way

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