I’m particularly pleased to be contributing a regular food column to The Pool along with, occasionally, some imagery to illustrate my pieces – like the photos I styled and shot above and below.
Put simply, The Pool is a new website for women, which drops new stories hourly throughout the day by some of Britain’s most interesting female writers, including Laura Craik and Sali Hughes. It was founded by two women I both like and admire enormously, Sam Baker, previously Editor-in-Chief of Red, and cultural commentator and BBC Radio 6 DJ Lauren Laverne.
To come up with The Pool, which is billed as ‘a website for women who are too busy to browse’, there has been lots of clever thinking going on about how we use websites, and the end result is a site that’s been designed to be simple to navigate and easy to use. In particular, check out the brilliant mobile optimised site, with its clever scrollable story wheel.
I love that each story on The Pool has the amount of time in minutes that it will take to read. If you haven’t got time now, you can save stories to your own Pool scrapbook, once you’ve signed up, and read them later. That clever planning even stretches to the recipes: they’re entitled ‘what to eat tonight’, so readers can buy the ingredients they need on the way home.
As I mentioned earlier, I’m writing a regular food column, along with my friend the Wahaca owner, cookbook writer, and Guardian recipe writer Thomasina Miers, as well as contributing original recipes to the site.
I’m using the column to hopefully demystify cooking and entertaining at home – it worries me that people overthink both of these things, which can be so pleasurable, not arduous chores.
My first column here, takes the idea of mastering two or three key recipes which, when easily modified, can provide easy dishes for practically any occasion, and the second tackles the idea of a kitchen audit: purging the cupboards of the so-called kitchen essentials you’ve never even taken out of the box, let alone used.
Oh and I’ve also contributed a shelfie of the towering bookcase in my kitchen, that contains part of my extensive cookbook collection, with a short commentary on some of my favourite food books, from Arabella Boxer to Jeffery Steingarten.
Do take a look at the site and let us know what you think…