You may remember that back in December I decided that I wasn’t doing Christmas presents for my parents this year – I was all about treats instead.
My father was lunched by me at The Colony Grill and taken to a matinee of Cats, and my mother got taken shopping, for afternoon tea at Claridge’s and to the theatre. I think it’s fair to say that the shopping was a highlight: Jaeger invited us to their newly refitted store on the King’s Road, which I remember very clearly from my childhood.
We had old family friends who lived on Glebe Place, just around the corner, and my mother did much of her shopping at this branch. It is, however, utterly unrecognisable these days, thanks to that shiny new refit.
I love Jaeger – I wore heaps of vintage pieces, inherited from my family, throughout my teens and twenties, (like this incredible 1960s camelhair skirt from my great aunt Joan’s wardrobe, and this double breasted boxy, slouchy cut linen jacket with rolled up sleeves, and light shoulder pads of my mother’s from 1986.
My mother and I still shop there, (here’s an LLG London Fashion Week story from 2011 featuring a Jaeger bag I bought), and I love that I can always find something I want. I’ve worn my double sided grey & camel coat continuously all this winter, and my mother’s black crepe trousers are a mainstay in her closet – she wore them in YOU magazine the other week.
Jaeger have cleverly drawn on its fashion heritage, and there are prints and vintage ads on the walls and shelves throughout the store.
There’s a big emphasis on their knitwear and cashmere pieces – perfect basics, as well as some with a more seasonal twist.
And don’t forget to check out the accessories, especially the silk and wool scarves based on vintage Jaeger patterns.
Address: 145 King’s Road, London SW3 5TX