The Burlington Arcade was built “for the sale of jewellery and fancy articles of fashionable demand, for the gratification of the public“, so it seems entirely appropriate that it is the site of the latest CHANEL standalone beauty boutique in London.
I adore CHANEL make-up – my toes are always adorned with their pretty nail colours, they make a perfect shade of coral lipstick, the foundation goes on like a dream, and the Les Beiges All-in-One Healthy Glow Cream evens out skin as if it contained magic qualities.
CHANEL have been very canny with their standalone beauty locations in London: the wonderful Covent Garden store (I wrote about it here) feels like event shopping, and this one like the epitome of luxe.
I’ve worn CHANEL fragrance for years – for all of my twenties my signature scent was Allure, and over the past few years I’ve worn Eau de Cologne from Les Exclusifs as my everyday scent. Here you can find every scent, even the ones you normally can only find in CHANEL boutiques, and try them all out to find your favourite.
Really, it’s like the most alluring grown up sweet shop.
And I do think that if one is going to buy something lovely from CHANEL Beaute then why not head to the Arcade and fully enjoy the experience, as opposed to standing around in a large department store beauty hall?
Chanel, 54-55 Burlington Arcade, London, W1J 0LB, London
Phone: +020 7629 7621