Belfast Le Creuset Malmaison

This is what I did at 4am in a hotel room in Shanghai: design my perfect pair of trainers. I’ve been looking for a black and white pair of Air Max for weeks: they seem to sell out in my size (UK6/US 8.5) almost immediately, and I got fed up of fruitlessly stalking Netaporter (love these), Offspring, Sports Direct and Niketown.

So I decided to design and order my own.

The process is remarkably simple. I wanted AirMax because I LOVE the bounce. I tend to fly in trainers, because there is so much walking to be done in airports, and because, even if my feet swell long-haul, I can just loosen the laces on arrival.

My shoes had fourteen steps, and I could choose any colour I wished for each step. I have to say that my process was pretty simple, as I just wanted black, with a white swoosh and heel.

nike id airmax

You can also choose to have initials embroidered on the heels. I did mine self-coloured. LLG, of course.

Here’s my finished shoe:

nike id airmax

Once the shoe is designed, Nike are excellent at keeping you up to date with your order. Although they warn that they take up to six weeks, mine took a mere twelve days.

nike id

At a cost to me of £145 my pair of AirMax Nike iD were certainly more expensive than a High Street pair, which are around £90. (Nike ID shoes range in price from £80 for a pair of Nike Blazer Low iD to £180 for a pair of Nike Air Max 2014 iDs.)

Here’s to bouncing through airports in style and in comfort.

Style Notes:
Tumi Vapor Medium Trip Packing Case (gift)
J Crew black leather and patent bag (Bought in Atlanta, Georgia last week & not available online)
Uniqlo Regular Fit Black jeans 

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