I’m thrilled to announce that I have been asked to return as a judge for Chelsea in Bloom for a second year, along with the Royal Horticultural Society’s Lesley Watson and Stephen Woodhams. This year’s theme is Creation in Colour – a journey through fashion, food and lifestyle.
Chelsea in Bloom runs from Monday the 19th – Saturday 24th of May, in association with the RHS Chelsea Flower Show, and entrants confirmed so far include LK Bennett, COS, Tiffany, Kate Spade, Partridges, rag & bone (last year’s winner), Links of London and Liz Earle.
Judging the 2013 Chelsea in Bloom floral competition was one of my highlights of last year. Taking place around Sloane Square, Sloane Street, Duke of York Square and the surrounding environs, it’s wonderful to see all the floral installations spilling out onto the streets. In addition to admiring the flowers, there’s all sorts of fun going on: there will be free rickshaw tours of the Chelsea in Bloom entrants, as well as pop-up champagne and ice cream bars, and a number of floral themed in-store activities will also be taking place throughout the week, for both adults and children.
Last year’s Chelsea in Bloom theme was 100 Years of Chelsea to match the centenary of the Chelsea Flower Show, so the stores had to each pick a decade to represent. The winner was the rag & bone store display, conceived by rag & bone founder David Neville’s mother Gilly, and designed by florist Sarah Brooke.
We gave second and third prizes jointly, because the overall standard was so high, to Browns Fashion, conceived by By Appointment Only Design, and Brunello Cucinelli, next door to each other on Sloane Street.
Third prize went jointly to Space NK Apothecary,
and to Massimo Dutti (by florist Simon Lycett).
The People’s Choice award went to LK Bennett, (designed by Grace & Thorn),
and we awarded the Innovation Prize to Smythson, for this frankly brilliant Gladstone bag.
You can see a selection of the other entries on my post here.