A Day In the Life – Monica Vinader, Founder and Creative Director of Monica Vinader

by Sasha Wilkins on April 25, 2014 · 5 comments

Monica Vinader

A great British success story, Monica Vinader‘s beautiful eponymous jewellery label is inspired by the Spanish designer’s love of gemstones and pearls, nature and travel. I have loved her pieces since I discovered them when I was writing about  jewellery for The Wall Street Journal, and I am thrilled that she has written the latest instalment for our A Day in the Life series, which highlights brilliant female entrepreneurs.

Over to Monica:

My husband and I moved to the North Norfolk coast 15 years ago. I absolutely love living by the sea and the vast open sky landscape. It really fuels my creative process and I find a great balance living in the country.

Monica Vinader

We started the business from a converted forge next to our house. It has now grown quite a bit, and we now have larger premises as well as an office in London too, but our headquarters are still in Norfolk and are very much at the heart of the brand and design journey.

Monica Vinader

No two days are identical for me. With my home and half the business being based in Norfolk, with the other in London, I am a frequent commuter and my schedule is constantly in flux. That being said, I’ve fallen into a weekly routine, which really helps manage my time.

During the week I am up at 6:00 am. We always have breakfast in bed (a little luxury at 6 am!) and my husband and I take turns to make it.

A t 7:10 am we’re out the door for the school run. I try to do as many as I can, as I love the drive to the bus stop with my daughter. She is always in a good mood and loves listening to Kiss FM and singing along. Sometimes I test her on her times table, which makes her a bit cross.

Monica Vinader

On my way to the office I switch to Radio 4! I’m in the office at 8 am, except for Tuesdays, when I have an hour and a half of Pilates first with Heather, who is wonderful but very strict with me, which is great.

Monica Vinader

I like to think I can get some quiet time before meetings start, but the Norfolk team starts early so even at 8 am it is quite busy. I try to catch up on my emails, check the diary and make sure I am clear on the day’s absolute priorities.

Monica Vinader

Mondays revolve around catch ups with my heads of departments, starting with operations and new product development. Tuesday I meet with my design team, Wednesday is VM, retail and marketing, and Friday design again (we have a huge volume of new products on the go all the time).

Monica Vinader

On Thursdays I am always in London for external meetings with retail partners, our graphic designers, architects or at our monthly board meeting. I pack it all in, so generally I leave the house at 6:30 am and come home after 8 or 9 pm.

Monica Vinader

During the week, I’ll leave the office at 5:15 pm as often as I can to be home when Scarlett is back for tea. I love to hear about her day and she is pretty forthcoming with news. I let her watch a bit of telly or give her time with the iPad, we play with the dog, listen to some music, or she feeds the fish in the pond with my husband before bathtime. She goes to bed at 830-ish and we always read her stories. By then I am quite shattered!

During the week my husband and I will have supper together and an early night if we are not out.

Monica Vinader


Catch up on previous A Day in the Life stories from other incredible women including Orla Kiely, Amanda Wakeley and Julie Deane of The Cambridge Satchel Company here.

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