The Daily Beauty: Burberry Brit Rhythm Eau de Toilette & Collection

by Sasha Wilkins on March 6, 2014 · 3 comments

burberry-brit-rhythm

It’s quite a task to make lavender, the scent of grandmothers, linen closets and National Trust shops smell sexy, desirable and, above all, modern. Burberry Brit Rhythm, the latest fragrance from the British luxury house, and their first to have lavender as its central note, may just have done so.

Apparently inspired by “the exhilaration and adrenaline of live music and the electric energy of the crowd”, the fragrance is the brainchild of the remarkable perfumers Nathalie Cetto and Antoine Maisondieu of Givaudan on behalf of Burberry. Its immediately recognisable topnote is English lavender, along with a spike of neroli and pink peppercorn. The middle note is blackberry leaves, orris absolute and orange flower absolute, with a basenote of vetiver, musk and vibrant woods.

Although the fragrance is of interest in and of itself, the launch of Burberry Brit Rhythm also marks a sea change in the way that fragrance is marketed. Sure there is an upcoming beautiful face fronting the campaign – in this case the ever newsworthy Suki Waterhouse but, at the press conference to launch it, newly anointed chief creative and chief executive officer Christopher Bailey announced that from now on clothing, beauty and accessories will be launched simultaneously to support fragrance launches.

In the case of  Burberry Brit Rhythm,  there is a complementary limited edition ready-to-wear and accessories range featuring leather, denim and studs to echo the live music narrative behind the fragrance (check it out here), and a full beauty look from Burberry Beauty, which features radiant skin, smokey eyes, nude lips and nails in poppy black and steel grey. (Available here).

Photo: By LLG.
Style notes: BURBERRY BRIT Cropped leather biker jacket available at Netaporter
here
Burberry Brit Rhythm Eau de Toilette 50ml £50.0o Available Here

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{ 3 comments… read them below or add one }

Lindsay March 6, 2014 at 08:34

Hi Sasha – lovely to meet you last night – I almost felt like I know you already through reading your lovely blog. I’m the one who just moved back from France. I’ll definitely hunt down your book and thanks for keeping me entertained every morning. Long may it continue. Hope you enjoyed the evening too. Lindsay

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Catherine March 6, 2014 at 09:37

Might have a little wander down to Boots today and check this out. It sounds splendid.

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Natalia March 6, 2014 at 18:13

I am REALLY curious about this one, especially the combination of lavender and neroli. You made me laugh when talking about lavender – that’s exactly how I’ve always felt about it. :) Though I admit, I do love smelling the fresh lavender flowers very much. x

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