Food: Parkway Greens Greengrocers Opens in Camden, London

by Sasha Wilkins on February 20, 2014 · 28 comments

Parkway-grocer

Imagine my glee when I realised that the building works that have been taking place for the last four and a half months, not far from my front door in the old Parkway tanning salon, were on behalf of a greengrocers. Yes, that’s right, a proper, old fashioned greengrocers, with brown paper bags.

Parkway-grocer

Please excuse the rather local note of the post, but I am hopping with excitement at the knowledge that less than a minute away is a shop that sells everything I like to eat.

I just wish it had been open during the last three months of frantic cookery as I completed my first cookbook Friends, Food, Family, – which will be published here in the UK by Quadrille on September 25th.

(There’s a 15% discount on signed pre-order copies at Waterstones at the moment – click through box in the right hand side bar, or buy from Amazon here)

Parkway-grocer

Camden in North London is blessed with lots of places to do your greengrocery shopping, but few of them are independent, many are expensive, and none of them sell everything you might need.

Parkway-grocer

Store-wise I head mostly to the huge Morrison’s supermarket, which does have an exceptionally wide range, including, in season, samphire, kohlrabi, chard and other esoterica, but it’s far from perfect. Sainsbury’s and the Co-op don’t move much beyond the basics, Marks & Spencer quality is wonderful but stock is limited and Not Cheap, and Whole Foods’ veg prices are just ludicrous.

Parkway-grocer

Parkway-grocer

But my (and it is so going to be my) new greengrocers sells five types of carrot, eight types of onion, twelve types of tomato, thirteen apple varieties, three of cauliflower, three of beet, and every soft fruit you could need, from mangosteens to redcurrants (I know that out of season these are of limited appeal, but when you need to shoot a summer pudding in February, a redcurrant purveyor takes on god-like status).

Parkway-grocer

And then there’s an entire wall of dried fruits, nuts, oils, vinegars, syrups and other cooking ingredients. Much of it organic, all of it keenly priced.

Parkway-grocer

It’s no wonder that Mr Ottolenghi now does his daily grocery shop here.

Parkway-grocer Parkway-grocer

But, most joyfully, the prices are absolutely bang on. £1.25 for the perfectly ripe avocado I had for my lunch. 35p for a single duck egg. Sure you can buy an organic English cauliflower for £2.25 (and you should, they are delicious), but there is an imported one for half the price too.

Parkway-grocer Parkway-grocer

Edited to add: Parkway Greens now deliver to local addresses, as well as providing a wholesale service for local restaurants and food businesses.

Parkway Greens, 52 Parkway, Camden, London, NW1 7AH

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{ 23 comments… read them below or add one }

happi mess February 20, 2014 at 18:53

Looks fabulous.

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daphnejonquil February 20, 2014 at 21:57

Yay!! I will go there tomorrow.

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Gail February 20, 2014 at 22:10

Oh my goodness! I’m more excited about this than I should be. I’m a local but don’t potter down parkway much; might not have known about this place for ages – thanks for the heads up :-)

http://www.joyforroses.com

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fatima malagueira February 21, 2014 at 09:19

So envious, I love going to the Maida Vale shop! Time they bought one to South West London, we are severely lacking.

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Ruby February 21, 2014 at 09:48

Am totally sharing your excitement about this place! It’s like an oasis in the desert! What a joy!

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Ola February 21, 2014 at 10:24

Looks like heaven on earth! Very jealous. Forgive a personal question: I remember you posted pictures of amazing-looking lamb roast for Christmas, and I was wondering if you did eat meat sometimes after all?

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Sasha Wilkins February 21, 2014 at 16:03

Hi Olga, I cook meat all the time for family and friends. I taste all my sauces and creations, but rarely eat meat myself. (But I really can’t stand fish!) LLGxx

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Susie Hartland February 21, 2014 at 10:44

Lucky you! We used to have the (now) famous Bill’s in Lewes, but since Richard Caring (Le Caprice etc) bought into the brand, there is now just a token offering of produce but a chain of over 12 cafes. Boo hoo.

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Emer February 21, 2014 at 11:06

Oh my goodness. Shops like these in London are to die for. So jealous.

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Sarka February 21, 2014 at 12:52

This looks excellent. But what is the address?

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Sasha Wilkins February 21, 2014 at 16:02

Funnily enough, it’s on Parkway, and the address is in the photo at the top of the post but I have also now added it to the bottom of the post too.

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Claire February 21, 2014 at 21:35

Ooo very interesting will have to check out. On a completely non independent point, did you know that the co-op on Camden high rd is going turn into a Waitrose!

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