A Day in the Life: Shavata Singh of Shavata Brow Studios

by Sasha Wilkins on January 16, 2014 · 6 comments

A Day in the Life Shavata

As a pale blonde, who was not much fussed about her eyebrows, I never used to pay much attention to where I had them threaded, until I was sent off to see Baljit at  The Shavata Brow Studio at Harrods Urban Retreat. The result was such a spectacular improvement that I now don’t feel put together unless I have my brows groomed on a regular basis.

Shavata is named for its eponymous founder Shavata Singh, who has built up her own business to over twenty brow studios in the UK, and I am very pleased that she has agreed to be our latest A Day in the Life. Over to you Shavata:

My career began working at Michaeljohn in Mayfair, where I developed quite a following for my eyebrow shaping – something that was, at the time, a less appreciated aspect of beauty. Everyone would come in for their regular facial and I would at the same time, tweak their brows. They kept coming back! I went on to open my own studios and we now have over 20 nationwide, including my new flagship on Beauchamp Place, in Knightsbridge.

A Day in the Life Shavata

For me, no two days are the same as I’m constantly juggling lots of different facets of the business and my family life. I am naturally an early riser, so get up at around 6.30am, check my emails and prepare for the day.

Depending on my plans, I can either be really casual (leggings and UGGS in the winter and a nice cashmere jumper) or pretty smart. If I’ve got meetings or seeing clients,  I’ll generally wear a nice black dress (Joseph and Milly are favourites).

I leave the house at about 8am to do the school run,

A Day in the Life Shavata

and then head into the office, which is just off Ealing Green. Here I can catch up with the team across all different areas, including our QVC dates, charity work, studio updates, product development and my next travelling destination. We’ve all worked together for a long time now and they are hugely invaluable part of making the business work.

We also host all our studio training at our head office and I am very involved in this process. I keep in touch with the industry, booking events such as CEW, making new contacts – who can help me or similarly I can help.

Lunch is often at my desk or on-the-run, but I am very conscious of eating healthily so try not to snack on too much junk.

A Day in the Life Shavata

Every few days I visit one of the studios in London, either for a catch-up meeting with the store, or to ensure standards are being sustained. I also try to go to our studios outside of London every so often: I think it’s very important.

A Day in the Life Shavata
(At Harvey Nichols Manchester, with a client.)

I’ll then head in to my new flagship Studio on Beauchamp Place, to work on clients.

A Day in the Life Shavata

I can treat up to 40 people over the course of a day so, whilst I am always very booked up, I don’t pretend to have a month long waiting list! I have many wonderful clients that I have been treating for years, but I also enjoy meeting new clients: It’s particularly satisfying when working with new faces – brow shaping is such an instant and effective transformation and I love the look on people’s faces when they see the results!

A Day in the Life Shavata

I make sure I pick my kids up from school a few days in the week, help them with their homework, sit with them whilst they have tea and put them to bed. There are always school events or classes throughout the week, so I always do my best to make as much time as possible to be with the children at the important things. It’s just a matter of being organised with my schedule.

My evenings are spent catching up on emails, planning my travel or catching up with friends and family. I’m lucky that I don’t need too much sleep, so don’t go to bed before midnight.

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