Home: West Elm opens in London

by Sasha Wilkins on December 5, 2013 · 15 comments


Yesterday started off excellently: I was the first UK journalist/writer/hack/blogger to go through the doors of the shiny new West Elm lifestyle store on Tottenham Court Road, and goodness was I thrilled to poke around as I got the grand tour with Creative Director Vanessa Holden.

Don’t get me wrong, shopping is probably my least favourite activity, but I’ve always very much liked West Elm, a lifestyle store I know well from my time in New York, where the Chelsea branch furnished me with much of my china, as well as plenty of bedlinen, soft furnishings and generally useful bits and pieces for the home.

There really is no equivalent over here in London right now: West Elm is kind of like Habitat in the early eighties (when it stocked brilliantly curated ephemera for the home) crossed with the style of The Conran Shop (but it doesn’t sell other people’s furniture) crossed with the prices in Ikea (but chic-er). Oh and it’s wholly owned by the Williams Sonoma group.

Basically if you loved reading Domino (RIP), then you will LOVE West Elm.

They’ve shipped over here for a while now, but larger items like furniture stayed in the States, so this is the first chance for the UK market to get its sticky paws on ALL the West Elm goodness.  There’s also a Design Lab on the lower floor, with an interior design service, which will do home visits.

They’ve also brought over their latest concept: West Elm Market, which not only serves coffee,


but stocks really good kitchen stuff (including my favourite non toxic Green Pans,


gifts, and foodstuffs sourced from local vendors. (This is a constant theme throughout the store: it’s very important to the West Elm ethos that local artisans, artists and purveyors are supported by the store.)

I long for these Moscow Mule mugs


It being ye olde festive season, there are also lots of beautiful   – and fun – seasonal decorations. I was there during the shop fit, so there were piles of lovely things waiting to be hung up:


This table is possibly one of West Elm’s most famous pieces. I have lost count of the number of people I know who own one, whether it is used as dressing, hall, console table or as a desk.


And happily it opens today, Thursday 5th December. Well? What are you waiting for? Those raccoons need a new home STAT.


West Elm London, 209 Tottenham Court Road London W1T 7PN

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{ 14 comments… read them below or add one }

Lucy December 5, 2013 at 01:32

I love the hanging light fixture in the first picture! The white console table could be just what I’m looking for as well.

What the pricing like out of interest? I can’t find any UK prices online.


OJ December 5, 2013 at 08:25

Never mind the owl – did you see this?
Great tip for new home stuff thank you!


Lisa December 5, 2013 at 09:32

Amazing news, I’ve stumbled across their stuff online a few times before but could never justify the costs of getting stuff shipped here.


Anna Maria December 5, 2013 at 10:36

So pleased West Elm is here (though it’ll probably be, like Anthropologie or J.Crew, more expensive here than in the US), I love owls and they sell lots of them! I also long for those Moscow Mule mugs.


Angela December 5, 2013 at 11:30

Happy dance! I loved this shop when I lived in NYC, now all we need is Pottery Barn!


annie December 5, 2013 at 11:54

I have a WE white parsons table dismantled under my bed of you want it!
Going to check the shop out tomorrow. They do a fab range in table lamps xx


Julie JP December 5, 2013 at 17:39

Domino mag is back – I bought the Holiday 2013 issue… Fun! Happy it’s back ;-)
Love this store!


kb December 7, 2013 at 02:05

Domino has been revived fyi.


LJG December 7, 2013 at 17:05

I didn’t get the Consran shop one : they do sell 2nd hand furniture ?


Lil' Sis December 11, 2013 at 22:23

@LJG: Re Conran shop, it didn’t mean 2nd hand furniture but furniture made by other people/brands!


Shade of Red December 8, 2013 at 21:59

Love the raccoon, shall make my way there pronto!


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