Food: The Maille Mustard Boutiques in Paris – and, shortly, in London…

by Sasha Wilkins on October 21, 2013 · 13 comments

moutarde-de-maille-paris

Tucked away in a corner of the place surrounding the Madeleine in the heart of Paris is a tiny boutique, with wood panelled sides. If you don’t know that it is there, then you may well miss it. Fortunately, judging the brisk business it does all day, the shop is clearly an important destination for many.

madeleine-paris

This little shop doesn’t sell shoes – or even macarons, for those you will need Laduree just around the corner – but mustard. Jars and jars of delicious mustard. It is a kind of epicurean heaven. And my British-based readers will no doubt be glad to hear that Maille will be opening their very first international boutique in the Piccadilly Arcade this week.

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moutarde-de-maille-paris

moutarde-de-maille-paris

I’ve always eaten – and cooked with – Maille Dijon mustard, (you may remember this Maille pop up supperclub in Spitalfields Market, which I cooked for in the summer of 2011)

Supperclub Maille - 21

and I first discovered Maille’s marvellous little shop back in the autumn of 2008. I can pinpoint the date quite precisely, because I was celebrating the two days I had free between the fashion shows in Milan and Paris by eating and shopping my way  through the City of Lights with my mother, who I had imported for the weekend from England.

We had wandered into the Place de La Madeleine on a whim and, an hour later, departed weighed down with bags of mustard, which I carefully packed in my suitcase and took back to New York.

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Because here’s the thing: these wonderful shops don’t just sell plain old Dijon. Ohooo no. They sell every possible permutation of Maille’s delicious mustard. It is like a candy store for mustard loving grown ups. Simply grab a basket

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and try to make a decision…

MAILLE

moutarde-de-maille-paris moutarde-de-maille-paris

NOISETTE ET MUSCADE PLEUROTES ET GIROLLES

My current obsession is Pleurottes et Girolles – a wonderful mushroom flavour, which works perfectly at this time of year in pasta cream sauces, and I am quite partial to the noisette – hazelnut. However, my absolute hands down favourite part of buying my mustard in a Maille boutique are the fresh mustard pumps.

moutarde-de-maille-paris

MAILLE POMPE

You can buy three different fresh mustards, straight from the pump – the London store will have this facility too, so you can choose between Moutarde à l’ancienne et au Chardonnay, Moutarde au Chablis, et Moutarde au Vin Blanc. You are allowed to taste before you buy: gustatory bliss.

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moutarde-de-maille-paris

Your personal choice of fresh mustard will be sealed with the eat by date, and you can bring your jar back in for a refill too.

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And in October you may even find a line waiting patiently to buy the limited edition fresh Maille Moutarde au Chablis et aux Brisures de Truffe Noire. (It is so delicious that, whilst writing this, I have had to hop it to the kitchen to make a Brie sandwich spread liberally with the mustard from my own precious jar.)

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The store doesn’t just tell mustard, vinegars, dressings, mayonnaise and cornichons,

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but all the accoutrements you may need to help you cook, serve and eat with them.

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moutarde-de-maille-paris

There’s been a Maille mustard shop in Paris since 1747, so it’s about time London got its own…

moutarde-de-maille-paris

This post is written in association with Moutarde de Maille. The London Maille boutique is at 2 Piccadilly Arcade, SW1Y 6NH

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{ 11 comments… read them below or add one }

Mez October 21, 2013 at 04:19

Excellent! Love the Maille store in Paris.

DO you know if the London store will also have the mustards on tap?

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Mez October 21, 2013 at 04:21

@Mez:

Silly me…I just re-read your post. Yes, there are mustard taps.

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Esther Zimmer October 21, 2013 at 09:34

Oh, this is a wonderful post! I’m off to ‘live’ in Paris for a month over Christmas and I have this on my list of places that I Absolutely Must Visit and I thought it would make a lovely ‘alternative things to do in Paris’ feature for my blog too (although I doubt my writing will be anywhere near as beautifully descriptive as yours). I’m pleased to read Maille are opening a shop in London but I think I will visit after I go to the original store in Paris. You’ve got me all excited for my trip again now!

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claire October 21, 2013 at 12:14

Brilliant! That’s my Dad’s christmas present sorted, he’s a huge mustard fan! thanks!

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David October 21, 2013 at 14:41

Went here with the family last year while in Paris for spring break. Just happened to stumble upon it while exploring. Those mustard taps are sick! Lovely old world charm.

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Julie October 21, 2013 at 14:54

Thanks for the recommendation. I love GOOD mustard with fab cheese and tomatoes on a baguette. Perfect for a picnic in front of the Eiffel Tower before the lights come on at 10:00pm :-)

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shani October 21, 2013 at 15:35

My friends and I specifically sought out the shop in Paris. It was like heaven. We spent nearly an hour in there!

Shani x
http://shedreamsinperfectfrench.com/

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Cherie City October 21, 2013 at 15:56

This is exciting news! I love the colourful little pots of Maille in Paris and can’t wait to see the London store. The noisette flavour sounds particularly tempting.

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hay October 21, 2013 at 16:07

Wow! That looks like mustard heaven!!! I usually bring back Fauchon mustard, but will try this next time I’m in Paris. Here in NYC, I’ve been loving the truffle mustard from Sur La Table lately…

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Colleen October 21, 2013 at 18:58

Love this store. Wish they delivered to Canada.

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Valentin | Indian designers October 22, 2013 at 16:53

I like Maille, and the place is so beautiful, I love the “Place de la Madeleine”

Regards

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