The Pig Idea is one of the simple ideas that is brilliant in its simplicity: change EU rules to allow pigs to be fed pig swill made from leftover food, as they have for millennia, instead of stripping rainforest land to grow soya for pig feed, and forcing hard pressed farmers to buy it.

So I’m very pleased to be a Hambassador! Along with other food lovers, including Yotam Ottolenghi, Fergus Henderson, Gizzi Erskine, Hugh Fearnley-Whittingstall, Giorgio Locatelli, and John Torode, I am supporting The Pig Idea and its founders, food waste expert Tristram Stuart and the Feeding the 5000 team in partnership with chef Thomasina Miers of Wahaca.


At the heart of The Pig Idea are three major objectives:

Restore public confidence in the safe, efficient, cost-effective and environmentally friendly practice of feeding surplus food to pigs.

Encourage more use of already legally permissible food waste as pig feed – for example, bread, dairy, fruit and vegetables that are unfit for human consumption – by raising awareness and understanding of this option amongst supermarkets, food businesses, Animal Health officials and pig farmers.

Change European law to allow food waste including catering waste to be diverted for use as pig and chicken feed; and to introduce a robust legal framework for its safe processing and use to prevent the outbreak of animal diseases.

In achieving these objectives the following long-term goals will become a reality:

Liberate food supplies to help feed people
Lower feed costs for pig farmers
Reduce economic and environmental costs of disposing of food waste
Protect landscapes rich in biodiversity, such as the precious Amazon rainforest
Create jobs and revenue in the new eco-feed industry

You can get involved too by adding your name to add your name to the growing list of supporters here

As well as raising awareness and supporting signatures, The Pig Idea have two big projects: the Feeding the 5000 team in partnership with Wahaca Mexican Restaurants will be rearing 8 pigs in London’s Stepney City Farm, and in November will be hosting The Pig Idea, a food event, which will take place in London’s Trafalgar Square. See you there!

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Thanks for spreading the word! Have signed up.


@Helen: Brilliant! Thank you! LLGxx

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