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Last Tuesday I experienced karmic payback for all the times I have made models stand around in wool coats and heavy sweaters in heatwaves, in order to grab the perfect AW shot – in the middle of summer. I am fronting an digital film campaign for Uniqlo AW13, (which breaks next Monday), and one of the pieces we were highlighting was the Ultra Light Down. After wearing it in 30C, I can indeed testify that it is extremely insulating. There were also jeans. I melted. Of course, it was all my fault, as I was styling myself for the shoot, so of course I added a scarf here, suggested jeans there…

Uniqlo AW13 Behind the scenes

Part of the story of my part of the campaign was to film me in my London, the parts in which I live, hang out, work and play. We used my Camden apartment as the unit base, so the team gathered there…and goodness they kept on coming. There was makeup artist Jaimee Thomas and hair stylist Bjorn Krischker, who set up in my conservatory, and the four guys in the film crew, plus Alice from Uniqlo and Liz, the account director from Modus Publicity.

Uniqlo AW13 Behind the scenes

I suggested Camden Lock for the first set up, and we used a terrace area by the Holiday Inn overlooking the Regent’s Canal. Yup, I am wearing flip flops, in an attempt to keep cool, as I am wearing Uniqlo jeans and Down jacket in the middle of the heatwave.

Liz is balancing herself on the railings to stay in my eyeline for the interview questions. Jaimee and Bjorn are to the right for touch-ups, and that long boom holds another camera to lock off a different angle. The guy on the left is looking after sound.

Then we moved to my local, the York & Albany, on Parkway, to shoot the next two looks. They very kindly reserved an area in the bar so we could do the second make up look, a more glamorous take for an evening look.

Uniqlo AW13 Behind the scenes

And then we moved downstairs to the chic newly renovated downstairs eating area to shoot look two, a black silk shirt dress.

Uniqlo AW13 Behind the scenes

The York & Albany kindly provided prop drinks for us from the new drinks menu: mmmm, I was very tempted to drink them, but knew I could not ad lib on film and drink.

Uniqlo AW13 Behind the scenes

Uniqlo AW13 Behind the scenes

Uniqlo AW13 Behind the scenes

Then upstairs for look three, a chic Uniqlo dusky blue silk shirt and Uniqlo stretch blue jeans. We were a very popular object of interest with every car and passerby. To the point where Liz had to ask a particularly persistent onlooker to politely disappear.

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Uniqlo AW13 Behind the scenes

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I was supposed to look like I was hanging out, so I had several of my tech gadgets as props. That’s my Molami headphones around my neck.

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The crew from my point of view…

Uniqlo AW13 Behind the scenes

And then the joy of taking my cream Nicholas Kirkwood shoes off – my Sacroiliac is still playing up, and I couldn’t bend down to undo them. Poor Liz: I really don’t think untying my shoes is in her job remit.

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Shoes off, we walked back to my apartment to record a final voiceover, and then we were done. Look out for our film, which breaks on Monday 29 July

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16 comments

Reply

Uniqlo is my new favorite. Just bought my daughter a whole slew of stuff for her birthday. And their field jacket makes half my wardrobe look infinitely cooler than it should.

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@Lisa: I love that even at such great pricing, their pieces feel chic and often covetable. Your field jacket sounds fab. LLGxx

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Wow – congratulations on a very cool partnership! Uniqlo is one of my favorite affordable fashion brand. You look fabulous and make a great casual chic ambassador!

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@Chic ‘n Cheap Living: Thank you lovely! It’s my fave too, hence being so thrilled to be asked to do this campaign. Such a privilege to be able to work with brands one REALLY loves – and wears anyway. LLGxx

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You look fantastic in blue and your hair looks amazing. Uniqlo is a very useful brand for everyone. I have some of their Heattech items.

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@Catherine: Thanks Catherine! I have a BOX of Heat tech – I LOVE it! LLGxx

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Uniqlo is such a great brand, and you look amazing x

The perks of being a hipster

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@Cate Elise: Thank you Cate! LLGxx

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I had to do a double take at the first photo as I wasn’t sure what that man had between his legs!
You look really nice with your hair up btw. x

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@annie: *sniggers* I hadn’t actually noticed until you pointed it out! And thank you. I fear it takes a session stylist on hand to achieve such great results, sadly. LLGxx

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I’ve been lucky enough to assist Bjorn. He’s awesome!!!!!!! Such a sweetheart!

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@Rebecca: oooh isn’t he just?! LLGxx

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Wow, it must have been so hot wearing that outfit. The results really are worth it though!

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@Selma: SOOOOOOOO hot! But thank you Selma! LLGxx

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hi, what is the size of your ultra light down jacket? i would buy one on uniqlo web site but I don’y know what size fis me. usually I wear a S, but maybe M would be better. what size are you usually? thank you!!!ilaria

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