Boden & LibertyLondonGirl VIP Trunk Show in London

by Sasha Wilkins on June 17, 2013 · 11 comments

BODEN LLG TEA PARTY

It’s not every day that I invite twenty-five girlfriends plus children, including actresses Alexandra Roach and Camilla Rutherford,  Olympic medallist Kate Walsh,  fashion editors from The Times, Grazia, NeverUnderdressed, Stylist, and Style, TV producers, models, CEOs, and musicians, to my flat to try on clothes, drink pink Champagne and eat cake, but last week that’s exactly what I did to great success.

I had partnered with Boden to hold a VIP trunk show, with rails from the High Summer, AW13, Mini and Baby Boden, and Johnnie B collections on display. Everyone attending got to choose a piece from the new AW13 collection, and order from the current collections at a lovely big discount.

BODEN LLG TEA PARTY

Made.com lent me the taupe faux suede armchair in the photos below, and this fabulous sofa for my office, so guests would have somewhere to sit whilst mulling over their orders. (I removed my dining table, and moved my own Made.com office sofa into the conservatory/dining room as it is bigger.)

BODEN LLG TEA PARTY

I went to New Covent Garden Flower market in Vauxhall at the crack of dawn three days beforehand to buy armfuls of flowers to fill the house, scented stocks, blush roses, white hydrangeas, snapdragons and pale pink peonies.

BODEN LLG TEA PARTY BODEN LLG TEA PARTY

BODEN LLG TEA PARTY BODEN LLG TEA PARTY

We scented the house with Diptyque candles, in lovely summer garden scents, Feuille de Lavande, Roses and Menthe Vert.

BODEN LLG TEA PARTY BODEN LLG TEA PARTY tio pepe fino

We set up rails in the conservatory, kitchen and office.

BODEN LLG TEA PARTY

I even cleared out my wardrobes, so we could hang Baby Boden in there.

BODEN LLG TEA PARTY

I made afternoon tea for the first half, served with Veuve Clicquot Rose Champagne, Earl Grey tea and delicious Koji Lemon & Ginger soft drinks. Then from around five we served tapas with chilled Tio Pepe Fino sherry, which was perfect for such a beautiful summer evening. (I used my Wedgwood tea service to display everything.)

BODEN LLG TEA PARTY BODEN LLG TEA PARTY

BODEN LLG TEA PARTY BODEN LLG TEA PARTY

BODEN LLG TEA PARTY tapas BODEN LLG TEA PARTY

BODEN LLG TEA PARTY

Amazing how cake draws children like bees to a honey pot

BODEN LLG TEA PARTY

Actress and model Camilla Rutherford came with two of her three children, Nancy and Maud,

BODEN LLG TEA PARTY CAMILLA RUTHERFORD

BODEN LLG TEA PARTY

Clare Shaw, CEO of Mini Mozart came, along with her two children, Oliver and Luella.

BODEN LLG TEA PARTY CLARE SHAW

Here’s Luella rocking some Boden sunglasses, with Oliver (my eldest godson).

BODEN LLG TEA PARTY

BODEN LLG TEA PARTY BODEN LLG TEA PARTY

The grown ups weren’t the only ones who were interested in the shoes.

BODEN LLG TEA PARTY

There was quite a lot of trying on of clothes: here is Olympic medallist Kate Walsh, captain of Team GB Women’s Hockey, looking ravishing in an AW13 Boden coat. (This was by far the most popular piece of the day: ordered by several fashion editors too.)

BODEN LLG TEA PARTY KATE WALSH

Here’s Alexandra Roach, taking time out on the steps to the roof.

BODEN LLG TEA PARTY ALEXANDRA ROACH

Novelist Maggie Alderson brought her ten year old daughter Peggy to check out the Johnnie B range (for 8-16yrs olds).

BODEN LLG TEA PARTY

BODEN LLG TEA PARTY

Here’s Vera (she’s a model – can you tell?!) and the brilliant interior designer Clare Dobner, who also runs her husband’s, the artist Rory Dobner, business.

BODEN LLG TEA PARTY

There was much order taking (we hadn’t thought everyone would order *quite* so much), and Josie and Lizzie from the Boden press office were kept busy until the very last guest.

BODEN LLG TEA PARTY

Here’s Lizzie and stylist Hannah Teare in my office.

BODEN LLG TEA PARTY

And, of course, there were lovely going home presents for everyone: Diptyque candles, Burberry Beauty lipsticks, and Boden bunting and note books.

BODEN LLG TEA PARTY BODEN LLG TEA PARTY

BODEN LLG TEA PARTY

BODEN LLG TEA PARTY

 

Huge thanks to everyone at Boden,  and to all my friends for such a lovely afternoon. More to come on the food and flowers! We’ve also made a little film about the afternoon.

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{ 9 comments… read them below or add one }

Yasmin Selena Butt June 17, 2013 at 09:45

I have bloody Sasha friend envy!!
You literally had all my favourite things there. Things that feel, look and smell nice and great food.
God.
I have strange, voluptuous proportions but one of my fave dresses that somehow accommodates them is a jewell green size 16 Boden dress.

Reply

fatima malagueira June 17, 2013 at 10:11

Looks like it was a wonderful afternoon, what beautiful photos! Love the coat too…off I go on to the Boden website.

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Tsui Chung June 17, 2013 at 12:08

Looks like it was a great event! The food looks heavenly!!
Fashion Ganache.
http://fashionganache.blogspot.com

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Knackered Mother June 17, 2013 at 14:46

What a beautiful thing to do – looks amazing! Clothes and food (and fizz, of course)!

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Beautiful Things June 17, 2013 at 16:44

You do lead a fantastic life!

I can’t see Boden ever holding any sale in my home but this has inspired me to fill my flat with flowers and scented candles then invite my girlfriends around for cake and champagne.

x

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hasdsa June 17, 2013 at 19:58
MTFF June 17, 2013 at 20:38

grumpy I missed it. Looks such fun.

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Rosie June 18, 2013 at 16:39

That orange coat is to DIE for! I need to order one immediately. Looks like such a fun afternoon!

http://www.ciderwithrosie.com

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Liz June 20, 2013 at 15:21

That looks like a day that dreams are made of. Absolutely exquisite. I can almost smell those flowers …With love, Liz xxx

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