LLG Food: CAKE CAKE CAKE! I’m planning a charity bake sale this Friday

by Sasha Wilkins on April 30, 2013 · 9 comments

English Afternoon Tea Wedgwood

I always try to support MS Awareness Week in a creative way that provokes interest: one year I made so many chocolate cakes that I lost count, & sold them by the slice in the Vogue House boardroom to the Condé Nast staff in aid of The MS Society Cake Bake (doubly joyful: feeding people cake & raising money/awareness), and I helped the MyShoes for MS campaign celebrity shoe auction by leveraging my address book to solicit shoes from celebs (Andrea Corr gave us her YSL heels which made £2800!) & from the best shoe designers in the world. Divine Mr. Louboutin even signed his pair.

This year I am resurrecting my cake sale activities.
I am going to be baking and selling my home made cakes this coming Friday, the 3rd of May, at Foxtons Estate Agents in Camden, NW1. The office is the giant colourful one at the top of Parkway, just by Regent’s Park Road. It’s a five minute walk up from Camden Tube, and on the C2 bus route from Oxford Circus (10 minutes).

English Afternoon Tea Wedgwood

I’ll be there from 1230 – 1430hrs with cake, cake, cake, cake. There may also be some biscuits, brownies, muffins, and my, if I say so myself, rather delicious Nutella Palmiers.  Really it’ll all depend on how jiggy I get with the measuring spoons and cake tins on Thursday…

And huge thanks to Foxtons Press Office and Foxtons Camden for hosting, and to Billingtons Unrefined Cane Sugars for the, er, sugar!

(If any food PRs reading this would like to donate ingredients, please, feel free!)

Nutella Palmiers


For this year’s MS Awareness Week, which runs from 29 April –5 May, the MS Trust is focusing on the amazing work of MS specialist nurses.

 MS is the most common disease of the central nervous system affecting young adults. Over 100,000 people in the UK have MS. 57 people every week are diagnosed. MS is a complex, unpredictable condition: no two people have precisely the same symptoms. There is no cure but symptoms can be treated – for example, by MS specialist nurses.

There are only around 250 MS specialist nurses in the country. Ideally there should be around 350. Each nurse makes a difference to hundreds of people with MS and, according to our research, may save the NHS £65,000 each year through preventative care. Yet many existing nurses find their funding under threat.

The MS Trust is the UK’s leading supporter of MS nurses and we are fighting to keep them in post – with education, information and support to help them prove their impact. That’s why we are celebrating their work this MS Awareness Week.



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