The Daily Beauty: Aveda Shampure™ Shampoo (& make up brush cleaner)

by Sasha Wilkins on April 11, 2013 · 8 comments

Aveda Shampure Shampoo

Aveda’s Shampure™ Shampoo is one of my all time favourites. It’s gentle enough to wash your hair in each day – which, if you travel by public transport, is given in this city. (The thought of my hair swishing along the back of tube seats is enough to have me sprinting for the shower.) It also smells gorgeous, thanks to one of Aveda’s original aromas: a calming mix of 25 pure flower and plant essences.

But it’s also a multi-tasking product: I use it to clean my make up brushes, leaving them clean and sweet smelling. Simply swish brushes about in a bowl of warm water filled with soapy bubbles, rinse in cool water, and dry flat, before plumping up.

(For eyeliner brushes stiffened with gel eyeliner, I use my Clarins eye make up remover, which works a treat.)

{ 8 comments… read them below or add one }

Sarah April 11, 2013 at 04:38

I love the smell of Shampure. This winter I have found the front of my scalp gets quite dry and whatever natural scalp shampoos I use don’t seem to help. However I have been traveling over the last couple of weeks through 6 US cities and the problem went away in the first couple of days. I am therefore thinking the dry scalp may be coming from our hard Surrey water. Now I want to try to source a kind shampoo which combats the lime scale and hard water.
Sarah @scotdownsouth


CityBushIsland April 11, 2013 at 12:30

I do love it, but it’s pricey for everyday use, especially with my very long, very thick hair – but it’s wonderful for washing my Mason Pearson natural bristle hair brush.


Sidrah April 11, 2013 at 14:36

I don’t understand, is the shampoo antibacterial?


LLG April 11, 2013 at 18:04

@Sidrah: I don’t understand, is your comment relevant?


Sidrah April 12, 2013 at 16:46

@LLG: If it’s not antibacterial then surely it’s not ‘cleaning’ the brushes that you are using on your face? I may be wrong but I’ve always been told to only use antibacterial cleaning products on brushes.


Charlotte May 24, 2013 at 19:13


Shampoo and water is perfectly adequate for cleaning things, the use of ‘antibacterials’ is almost always unnecessary, in almost all situations. As a nurse I know that the act of washing with soap and water gets rid of bacteria/viruses/etc that antibacterial stuff wouldn’t touch.


Sarah April 12, 2013 at 07:44

I love Shampure, but at £12 for a 250ml bottle its far too good for cleaning brushes with!


Amy April 12, 2013 at 11:04

Would be interested to know if you have tried the conditioner too?


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