The Daily Beauty: Hersheson Blow Dry Bar at Topshop Oxford Circus

Without fail I spend the day before London Fashion Week starts each season leaping around town in between meetings frantically buying pieces that I think will magically transform my wardrobe into something a fashion editor might possess, and each season I spend half a day afterwards returning 90% of what I have bought.

You’d have thought I would have learnt by now…anyway, the day after LFW finished, I was trotting through the lower ground floor of Topshop Oxford Circus, en route to the Returns Desk, when I caught sight of the Hersheson Blow Dry Bar tucked away in the corner. How nice it would be, I thought, to have someone else do my hair today. (The utter bore of fashion week is the need to be ultra-groomed and therefore having to do your hair each day.)

Whilst I’ve been into the Hersheson mothership on London’s Conduit Street, I’ve never tried out the Blow Dry Bars , as they opened whilst I was in America. But I have ultimate faith in the Hersheson empire: I know that they rigorously train all their staff in proper old school techniques, including perfect blow dries, up dos and the rest.

Because I can never describe properly what I want to hairdressers, I was particularly taken by the look book of styles in the Blow Dry Bars, so you can pick exactly what you want without having to mumble your way through an explanation. (Headmasters do this too at their salons.)

So I bounded over to the Blow Dry Bar with a hopeful face. My luck was in: they had a space free, so I pointed at one of the styles on the wall, and twenty-eight minutes and £25 pounds later I was washed, dried and bouffed. 

Genius.

I could have chosen to add some extra hair from their wide selection to my own for the fabulous high at the crown, beehive-y look I adore, but I didn’t have time. I do have a wonderful blonde switch which  lovely Luke Hersheson gave me a few months ago, and I think I am going to take it in to get it attached next visit.

Hersheson have also launched a full range of extras: Hersheson-branded Batiste Dry Shampoo — the original and the best, and these clever little metal tins of hair accoutrements, kirby grips, silicone hair bands etc, which I  was given, have been testing out for a while now, and can really recommend. (Available at ASOS here.)

You can find out more about the Blow Dry bars here. I paid £25 + £5 tip for my blow dry.