The LLG & Caudalie Premier Cru La Crème Pop-Up at The Soho Hotel

by Sasha Wilkins on February 20, 2013 · 4 comments

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Before the event I hosted to introduce Caudalie’s new face cream, Premier Cru La Crème (which launches today) the evening before I flew to New York for Fashion Week, I was a little bit nervous: I had invited twelve girlfriends to the experience, most of whom knew at least one other person, but it’s always a gamble when you put lots of people together and hope they get on.

I needn’t have worried: everyone enjoyed themselves so much that we didn’t leave until 830pm, a full hour and a half after we finished the treatments.

The event took place in the beautiful – and huge – Terrace Suite at The Soho Hotel, with four treatment bays set up in the bedroom, and canapes and jugs of Caudalie grape juice served in the sitting room, and the delicious smell of Caudalie candles scenting the room.

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We were told a little about the Premier Cru La Crème (of which more later this week in The Daily Beauty), by the Caudalie team, and got to test out the cream on our hands, before we headed off to have our skin treated with mini facials, so we could judge its efficacy for ourselves.

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2013-02-05 20.15.39Later, when everyone had had their mini-facial, using the Premier Cru La Crème, we had a tasting of the 2009 Chateau Smith Haut Lafite wine produced by the family of Caudalie founder Mathilde Thomas, and from whence the idea of Caudalie’s award-winning Vinotherapie came. There was also a Say Fromage photo booth  with French dressing up box which saw quite a lot of action. Especially from Dixon and me.

The excellent wine no doubt contributed to our rather extended conversation session, and I was delighted to see a group of women from all parts of my life get together, bonded by wine and lovely skincare.

There was stylist Ursula Lake – we first met when we were both fashion assistants many years ago, and alongside her styling work, she is the founder and creative director of the utterly covetable swimwear label Violet Lake.  Also from my fashion life, was my old Manhattan partner in crime, the wonderful Jackie Dixon, erstwhile stylist, ex-fashion editor and now very successful photographer and TV presenter of her own show, based on her cult blog Show Me Your Wardrobe, and the superlative fashion & style writer Emily Cronin (ELLE, style.com), who just happened to be on the same plane to JFK as me the next morning.

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(Jackie & Ayla hamming it up for the camera)

(I don’t have photos of all my guests – after facials, no one is keen to be photographed!)

We had a trio of delightful Australians: author & fashion writer Maggie Alderson, Allure contributing editor Brooke Le Poer Trench, and LLG’s lovely Emily Cunningham. Then there was competition winner Annabel Bird, owner of the design blog Insideology and her friend Sam, another interior design aficionado.

Hearst’s Helen Brocklebank,  TV producer Tara Spring, and Head of Music at BBH’s Black Sheep Music, Ayla Master, and darling Brigitte, textiles supremo and all round lovely person – who long term readers will know as BA, my wonderful friend from New York, all came too.

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At the end of the evening, everyone left with a lovely big box of Caudalie products to try, a box of Laduree macarons, and their very own grape vine in a pot to grow at home – as Annie put it, to help start their own beauty empire.

I was particularly grateful: the La Creme Yeux eye cream and other Caudalie mini products all came in my carry on the next morning to keep my skin hydrated and plumped during the seven hour flight to New York.

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{ 3 comments… read them below or add one }

annie February 20, 2013 at 06:24

I had such a lovely time, thank you Sasha and I’m so chuffed with my face cream.
We should join vines and start a North London cosmetics business xx

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Marlene @ chocolatecookiesandcandies February 21, 2013 at 11:52

Oooooh, Annie, congratulations!! What a lovely treat. Couldn’t have gone to a nicer person.

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Sam February 22, 2013 at 11:07

We did have a fabulous time, I’m fully converted to Caudalie products, the eye cream is currently doing wonders for the lines around my eyes. Thanks for inviting me Annie and well done for winning the tickets. Lovely to meet you Sasha x

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