Zoe Jordan AW13 by Clym Evernden

Oof, well Friday was a loooong day for Mr Ross & me. We were filming our second behind the scenes at London Fashion Week for Zoe Jordan & Vestiaire Collective. (Scroll down to watch the film.)

We started off backstage at Zoe Jordan, with a call time two hours before show time (10am), to capture all the frenetic activity as the show prep process swung into action.

We spoke to everyone with a major role backstage, from the creatives (make-up lead Attracta Courtney and hair lead Christian Wood), to Morgan Bell, Zoe Jordan Director of Operations who whipped everyone into shape on time and in the right place.

Just before the show arrived, we went outside the tents to capture arrivals, before speaking to journalists and editors inside.

Then it was show time. (Scroll down to the bottom for more of Clym Evernden’s beautiful illustrations.)

The moment the show finished, we lept into action with Brad our cameraman to capture post-show reactions from a range of attendees.

(I’d like to say a big thank you to Eilidh MacAskill, Editor in chief of British InStyle, Kitty McGee, Executive Fashion Editor at Stylist, Caroline Rush, CEO of the British Fashion Council, and the unparalleled Caryn Franklin for committing their thoughts to film.)

Then it was off to a room at the shiny new ME London hotel, just across the road from Somerset House, to record my voiceover which introduces the film, and hole up and edit the film and sound.  We delivered at the end of the working day, and celebrated with…a Diet Coke…too tired to drink drink…

Illustrations: Zoe Jordan AW13 on the runway, by Clym Evernden

(If you are reading this post in the LLG Daily Email, then you will need to click through to the site to view the film. )

Zoe Jordan AW13 by Clym Evernden

Zoe Jordan AW13 by Clym Evernden

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Sooo exciting to experience the process of running a fashion show through these two videos. Absolutely loved them! You are a truly accomplished woman – your blog gives us an insight into the fashion industry in a way no other blog does, since your range of work is so diverse. In addition we get to read about your exciting personal life. Love every entry!


I enjoyed that thank you
J x


I really enjoyed seeing these two films, showing it as it is, not the stylized versions! Really so interesting, wish I was there lol! In my dreams!

A x


Thanks. I love seeing original design sketches, then seeing how they come to life!

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