At the Charles Worthington pop up BAFTA salon yesterday, actresses including Alice Eve (CW’s new face), Emilia Fox & Helen McCrory amongst others all got their volume on with CW’s new Instant Amplifying Volume Treatment.
I’ve been using it on and off over the past month (having got my sticky little paws on a preview sample) and, whilst I may not need to be red carpet ready, I do appreciate a little extra bounce and shine when I’m heading down to Sainsbury’s for my weekly shop.
You use it the same way as you would a conditioner: you smooth the jelly onto wet hair after shampooing, massage it into the scalp for 30 seconds and rinse off. They then recommend you blow dry your hair upside down to try for maximum volume and bounce.
And does this deliver? Why, yes, it does. It doesn’t give me Dolly Parton levels of lift, but there was a discernable difference, and I particularly liked the glossy look of my hair afterwards.