This is the biggest launch this year from Estee Lauder’s Jo Malone lifestyle brand: their new fragrance Blackberry & Bay Cologne. I missed the press breakfast for it a few months back because I was out of the country as per, so I had presumed it would have sweet, fruity top notes, with a dry note underneath from the bay. And, here’s the surprise: it’s not like that at ALL.
It’s not berry fruity in an old school Body Shop kind of way. What you actually get is a strong top note of diluted grapefruit, with some jasmine & lily of valley faintly floating about mid-note, and a base of cedar-warmth. I’ve found it addictive: perfect for late summer, when you want a refreshing scent that’s not too complex but still is more than a one note citrus wonder. I’ve been moving around with a cloud of it about me. Delicious.
Jo Malone Blackberry & Bay Cologne 30ml purse spray RRP£38/EUR46.
Launches September 2012.