If you follow me on Twitter, or read my Guide to Visiting the Olympic Park on here or read about my evening watching the Mens Hockey at the Olympic Park, then you will know that I have gone all Olympics crazy. I am a little bit sad to now be in the depths of rural France, with no access to the BBC’s glorious Team GB coverage. The French seem to be obsessed with sodding Handball (which is not yet a popular sport in the UK) and Women’s Basketball, and I have proper Olympic withdrawal symptoms.
One of the things that I did the day before the opening Ceremony was visit the opening of the Nike Athletes Olympic HQ in central London. As well as being a clubhouse base for any athletes kitted out by Nike for the Games, it had an area where interested journalists could inspect the Nike kit up close and personal.
I have to say it was a complete eyeopener: I had no idea, for example, that Basketball players wear what looks like 21st century armour:
Or that the Track & Field guys have aerodynamic engineering principles integrated into their sportskit. These dots help with wind resistance.
I got to see some of the catsick yellow Olympic Flywire running spikes up close. Really Nike are pas stupide: Adidas may have beaten them out to be Official Sportswear Partner for London 2012, but running shoes are counted as equipment not uniform and are therefore exempt from brand sponsor protection. So designing techno yellow shoes that can be seen from one side of the Olympic Park to the other was a pretty savvy move.
Although Team US’s Opening Ceremony uniforms were Ralph Lauren, athletes wear their competition gear to get their medals, so they wear these Team US Nike Podium Jackets.
(And do check out the LLG Facebook page to see the Nike Zoom Victory Elites worn by GB Athlete Perri Shakes-Drayton in the 400m hurdles.)