The Jetsetter Guide to London Neighbourhoods — What to do in Primrose Hill & Camden

In the run up to the London 2012 Olympics, Gilt Groupe’s Jetsetter (a fabulous place to find deals on the kind of hotels I write about here on LLG) asked a small group of Londoners for their recommendations on what to do in their favourite parts of London. I was asked to talk about NW1 where I live — Camden & Primrose Hill, along with Henry Holland on Shoreditch, Mark Hix on Belgravia, Tim Marlow (director of exhibitions at White Cube) on Bermondsey & nightclub owner Charlie Wilkes on Battersea.

It’s an iPad-only app, but it is free and the whole guide includes some excellent recommendations that would be of use as much to a Londoner as to a tourist wanting an insider’s glimpse into this fascinating, sprawling and often confusing city.

I was shot by Matthew Buck at the bar of Camden’s York & Albany, whose sunlight-filled bar with its squishy chairs & sofas has been the setting for many work breakfasts, long lunches and martinis taken propped up at the bar.

(I’m wearing this lovely dress by Baukjen, currently in the Isabella Oliver sale for £77, and my favourite cream Nicholas Kirkwood stilettos)