When the Lancôme press office sent through the charming drawings (below) by London designer Georgia Hardinge to celebrate this year’s Diamond Jubilee, it reminded me that I had seen this rather wonderful Coronation fragrance advertisement by Lancôme in my 1953 Coronation copy of British Vogue.

lancome

Sixty years later, it’s skincare not fragrance that is the focus, but the crown motif remains. So. Georgia will hand-paint each Visionnaire with the ‘Lancôme Sceptre’ and each Génifique with the ‘Lancôme Crown’, whilst the outer boxes feature one of her four fashion drawings of Union Jack dresses and comical Corgis.

(And on both 31st May and 7th June from 18.00 to 21.30 in Selfridges Oxford Street, Georgia Hardinge will be personalizing the designer bottles by hand-painting them with customers names, as part of Selfridges’ Big British Bang event.)

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2 comments

Reply

just beautiful. I love how the diamond jubilee has got everyone exited, the Union Flag is everywhere. Heartwarming.

gosh, while I am here, just wanted to say that I searched online to find the scamorza cheese, and found somewhere. Am leaving the link in case anyone else wanted to try it too. Will be ordering it as soon as I can!
http://www.justsoitalian.co.uk/italian_food_online_deli/Italian_Deli_Online_Scamorza_Affumicata_16.html

Reply

Lurve the floating Corgi pup!
well who wouldn’t
very clever marketing-something for everyone.

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