Fashion Targets Breast Cancer: My Wardrobe & Daisy collaborate on Chakra Bracelets

by Sasha Wilkins on May 1, 2012 · 9 comments

Sasha Wilkins for FTBC
I spent Monday afternoon at My Wardrobe HQ, having my portrait shot for the 2012 Fashion Targets Breast Cancer collaboration (an exclusive 3-piece Aura bracelet collection) between and Daisy, to raise money and awareness for the campaign this summer.

Myself, BBC presenters Lauren Laverne & Jo Whiley, and fellow digital entrepreneurs & writers Emily Johnston of Fashion Foie Gras & Tala Sammon of myfashdiary are all supporting the collection, which is available from today exclusively online at and (Their portraits are below.)
Lauren Laverne for FTBC at my-warcdrobe.jpeg Jo Whiley for FTBC for my-wardrobe.jpeg

I wanted to get involved, not just because it’s an important campaign, but because my friend Courtney lost her mother to the disease and because my friend Mary has battled it recently, and come out triumphant, shaking her magnificent new mane with style.

The 3-piece collection features a sterling silver, 24ct rose gold vermeil and 24ct gold vermeil Aura chakra set onto a red woven cord denoting the key positive qualities of stability, grounding and prosperity, this wording will also be delicately engraved on one side of the Aura chakra. Depicting the three colours of success, these beautiful Aura bracelets can be worn alone or stacked up.

Emily Johnston Fashion Foie Gras for FTBC at my-wardrobe.jpeg Tala Elle Sammon myfashdiary for FTBC at my-wardrobe.jpeg

The silver, rose gold vermeil and 24ct gold vermeil Aura chakras are available exclusively from and priced from £58 to £87.50. 30 per cent of each sale will go to Fashion Targets Breast Cancer.

This is the fourth year running that my-wardrobe has supported Fashion Targets Breast Cancer, the flagship fashion campaign of Breakthrough Breast Cancer, a charity dedicated to transforming and saving lives through finding the causes of breast cancer and improving detection. The joint campaign, launching in spring 2012 will raise vital funds enabling Breakthrough to continue with ground-breaking research, as well as to campaign for better services and raise awareness of breast cancer.

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