I spent Monday afternoon at My Wardrobe HQ, having my portrait shot for the 2012 Fashion Targets Breast Cancer collaboration (an exclusive 3-piece Aura bracelet collection) between my-wardrobe.com and Daisy, to raise money and awareness for the campaign this summer.
Myself, BBC presenters Lauren Laverne & Jo Whiley, and fellow digital entrepreneurs & writers Emily Johnston of Fashion Foie Gras & Tala Sammon of myfashdiary are all supporting the collection, which is available from today exclusively online at my-wardrobe.com and daisyjewellery.com. (Their portraits are below.)
I wanted to get involved, not just because it’s an important campaign, but because my friend Courtney lost her mother to the disease and because my friend Mary has battled it recently, and come out triumphant, shaking her magnificent new mane with style.
The 3-piece collection features a sterling silver, 24ct rose gold vermeil and 24ct gold vermeil Aura chakra set onto a red woven cord denoting the key positive qualities of stability, grounding and prosperity, this wording will also be delicately engraved on one side of the Aura chakra. Depicting the three colours of success, these beautiful Aura bracelets can be worn alone or stacked up.
The silver, rose gold vermeil and 24ct gold vermeil Aura chakras are available exclusively from www.my-wardrobe.com and www.daisyjewellery.com priced from £58 to £87.50. 30 per cent of each sale will go to Fashion Targets Breast Cancer.
This is the fourth year running that my-wardrobe has supported Fashion Targets Breast Cancer, the flagship fashion campaign of Breakthrough Breast Cancer, a charity dedicated to transforming and saving lives through finding the causes of breast cancer and improving detection. The joint campaign, launching in spring 2012 will raise vital funds enabling Breakthrough to continue with ground-breaking research, as well as to campaign for better services and raise awareness of breast cancer.