As many of you know, I was anonymous for a long time – well, long in social media terms. From 2006-2010, LLG was written from behind a veil. It gave me what often felt like unlimited freedom. I never had to dissemble, or pretend to be, think or say anything other than the absolute, unvarnished truth.
Since the brilliant editors at Grazia & I colluded on a three page interview feature & photo shoot during London Fashion Week in Feb 2010, where I gave up my anonymity for good, my life has changed in so, so many ways.
I was scared rigid about coming out as the author of LLG. I was worried people would be disappointed to discover that it was me behind it, that people would now take potshots, that it might now get personal with a face at which to throw things. (Those pesky internet trolls lurk around every corner.)
I’ve had to rein in the free speech a little. Not just for my sake, but for that of my family and friends (& the faithful dog) who were now easily identifiable and certainly never made a conscious decision to appear on the blog. It took me a while to get back in the swing of things, once my name was attached, but when I did go back to talking about things that were personal to me, you were all so supportive.
But I could never have predicted how it would have changed my life, attaching my name to the blog. Hell, I’ve won awards, signed with an agent (hello lovely Richard at Curtis Brown!), and it’s me as LibertyLondonGirl fronting the Hunter Boots AW11 advertising campaign in Vogue et al. And, best of all, I get to meet my readers in person.
So, when I saw that social media’s biggest fashion sensation, the anonymous Tweeter & Tumblr-er DKNY PR Girl, who wrote the template for fashion brands building a profile online, had decided to go for broke and give up her anonymity, (Hello Aliza Licht!) I cheered. (I can’t pretend that I didn’t know who it was – I used to run the fashion department on a US magazine.)
I know that for Aliza, as it was for me, it will be one of the best personal and professional decisions she’ll ever make. Congrats girl! And here’s to even more FREEDOM!
And here is her big reveal video (if reading this on my daily newsletter, you’ll need to click through to my site to watch it):