Since the ELLE Japan piece, I’ve had a whole lot of enquiries about my new Chloe boots and where, in particular, I managed to pick them up for £400 less than their list price. (They were approx £153, reduced from approx £550.) The answer is that a) obviously they are SS11, rather than AW11, and b) that I bought them from Stockholm designer shop Nathalie Schuterman. I was told on day one of my trip to Stockholm that I must visit, but I kind of filtered it out because in my experience sales in designer boutiques tend to reduce clothes from stratospherically out of my reach to just beyond it.
Anyway, off I trotted, as Nathalie Schuterman is located conveniently in the same block as Acne, a mere hop from my hotel, the Berns Salonger. And blimey WHAT a sale. Discounts of 60, 70 & 80% off Roland Mouret, Marni, The Row, Givenchy, Celine…That meant it was perfectly possible to pick up a large chunk of Erdem’s SS11 collection for around £180 a pop. And why didn’t I you may well ask? As did the girl on the till, as most shoppers had practically bales of clothes clutched to their bosoms. The sad fact is that everything was a UK 8 or 10 in the main, and I am a 12-14. Swedes are taller, so the bigger sizes sell out first. *Weeps*.
Anyway, Madelaine, the ineffably chic editor in chief of Bon, tells me that this epic sale takes place twice a year, in January and in August. Well worth a look if you happen to be in Stockholm then. (I was there from 09-12th August.) There is a children’s store next door with equally great discounts on Bonpoint etc, and they are also launching a permanent sale section on their website, which is def worth a look too.