LLG Beauty: Aveda Lifestyle Spa & Salon, Covent Garden, London

by Sasha Wilkins on June 8, 2011 · 12 comments


I had a really, really good cut & blowdry at the London Aveda flagship before a shoot for a German magazine a few weeks back. (I never like the way my hair is done on shoots, so I’m a big believer in turning up all done. After all, it’s not like a fashion shoot where taking charge would be impinging on a stylist’s concept. Usually it’s for a portrait or some such thing, where I’m just supposed to look like a glossier version of me.)


I absolutely love what stylist Olivier did. Before I went in, I was a-whinging about the state of my hair, not having set foot in a salon for over three months. That may not seem like long, but I torture my hair on a regular basis with curling tongs, so it has to be cut regularly otherwise it splits and frizzes at the ends, making it nigh on impossible to style. I was also in danger of stripper hair – when it gets too long for your age.

Anyway he gave me a precision cut, followed by what I think is my perfect blowdry – lots of bounce and movement, and loose curls, with not a curling iron in sight. Just a round brush, a spritz of Aveda Volumising Tonic and a whoosh of Aveda phomollient styling foam at the roots.

Olivier – my hair & I love you.


I was just looking at their hair services menu, & see that they offer a Breakfast Blowdry. A 45minute service with appointments available from 8am, which includes a bowl of granola or a croissant, and a morning coffee from Le Pain Quotidien from £27.How genius is that?

Aveda Academy London, 174 High Holborn London, WC1V 7AA  www.aveda.co.uk

LLG was a guest of Aveda

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