Guest blog by Briony Whitehouse
(B & I have diametrically opposed hair. I have naturally stick straight hair and covet her volume & body. She would probably demur. When John Frieda’s new 3 Day Straight fell into my hands at a recent beauty launch, I snorted and passed it to B for testing. Over to you Briony….)
Here at Team LLG, we are self-confessed beauty junkies who test a lot of products. So when something comes our way that really works, we see it as our duty to share it with you all.
As someone naturally endowed with a mane of wildly misbehaving hair that tends toward frizz at the mere mention of humidity, I’m forever in a vicious cycle of heated stylish torture, which renders industrial-strength conditioners, treatments and heat protectors essential. But the problem I’ve found with heat protectors (obligatory if you’re using straighteners, tongs, or prolonged blow-drying) is that while there are some very excellent versions at a high price point (Kerastase’s Ciment Thermique is fantastic), cheaper alternatives seem to go ‘crispy’, or not protect the hair as they should (the same applies to so called styling creams/sprays – where few seem to actually make a demonstrable difference).
Which is why John Frieda’s new 3-Day Straight semi-permanent styling spray (part of the cult-ish Frizz-Ease range) is so very welcome. It does exactly what it says on the tin – a miracle in itself for hair as stubborn as mine. Just spray it on to damp hair before heat styling (I’ve found that the hair doesn’t have to be styled straight for the product to be effective – light waves also work well) and it protects your hair from the heat, as well as holding the style for a full three days (the time you should wait between washes). I found I only needed to very quickly run over the very ends of my hair with a GHD on the second and third days – but this is me being a perfectionist, and could certainly be skipped.
My hair has only ever been this well behaved when I had a Brazillian Blowdry last year. Though at around £6.99 (from most pharmacies), this product is significantly more attainable. In short, if I could give every frizzy-haired woman in Britain a bottle of this product, I would.