I’m a big fan of Uniqlo. I like that the clothes are well made, well priced, well cut and don’t fall apart after one wash. And I especially like how charming the staff are each time I visit. As I wander aimlessly about with brimming baskets, it never takes more than a minute between different members of staff rushing up to me to ask if they can help. Mary Portas would approve.
And today there’s yet another reason to like Uniqlo: the Jil Sander +J SS11 collection dropped at 1am this morning online so you can shop whilst eating your cornflakes or on your smartphone on the way into work. Or you could burst through the doors at 10am of the two UK stores which are initially stocking the line: UNIQLO 311 Oxford Street and UNIQLO Westfield London. (I’d head to Oxford Street for preference, lovely staff, and no chance of getting lost in Westfield’s Bladerunner horror of a carpark)
Anyway there are approximately 150 pieces in the +J Spring/Summer 2011 collection, so plenty to choose from. Here’s a sneak preview: