IFB & MAC & Milk Studios Proudly Present…

IFB Evolving Influence


I am extremely excited to announce that I will be speaking at Evolving Influence during New York Fashion Week. With the key note speech being given by Jack McCollough and Lazaro Hernandez of Proenza Schouler, and other speakers including bloggers Face Hunter,  Karla’s Closet,  Clothes Horse and nitro:licious, and representatives from Nylon, Tumblr,  MTV, Gucci, Refinery29 and KCD, this conference marks the first time a fashion week has hosted a blogging conference on this scale.

Evolving Influence’s visionary organiser Jennine Jacob says: ‘In the last year, bloggers have launched their careers into the stratosphere. From making rent, to traveling the world, now it’s possible more than ever to live your dreams as a professional blogger. But what do you do once you’re there or almost there? How do you build relationships with brands without losing your cred with your beloved readers? How do create unique content without stepping on other blogger’s toes? How do you set up your business, get noticed by the media… Evolving Influence will cover it all.’

Date: February 10 -11, 2011
Time: Conference 9:00 a.m. – 7:00 p.m. ∙ Reception 7:30 p.m. – 9:30 p.m.
Place: Milk Studios, 450 West 15th Street, New York, 10011; Reception at the Chelsea Room; Workshops at Le Bain at The Standard Hotel

I’ll be part of the ethics panel, ‘Working with Brands Gracefully’, which covers the following areas:

When you start monetizing your blog, questions start to come up. How as a single blogger can you keep the division between business and editorial? How do you maintain your credibility with your readers, is transparency enough?

* Defining the difference between promotional and editorial
* Gifts or Bribes?
* Fact checking… is Google enough?
* Integrated sponsorships. Do they affect your credibility?

Moderated by Kristina Medhus, Pretty Shiny Sparkly.
Panelists: Sasha Wilkins, Liberty London Girl • Rebecca Stice, Clothes Horse • Rachna Shah of KCD • Kristin Knox, The Clothes Whisperer

I’m hoping that my 360 career experience – as an editor on The Wall Street Journal where we had to sign a 20 page ethics contract, as a Condé Nast editor where the rules were slightly different, as an independent blogger, and now as a social media consultant to some of the world’s most exciting luxury brands – will help me look at the subject from every possible angle…

And, most of all, I’m looking forward to meeting as many bloggers and readers as possible.

See you there!

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Sounds fantastic – wish I could be there. Might have to send my brother!


Well, if you do, let me know! LLGxx


This sounds fantastic, what a great opportunity. I wish I could attend!


This sounds fantastic, what a great opportunity! Will you be posting the minutes on LLG?


The conference panels will be live streamed, but I think posting the minutes will be pushing it – they wld go on for pages and I’m no good at shorthand! I will, of course, be posting about the conference here. LLGxx


Congratulations to you- this is an accomplishment! I will be attending IFB and am looking forward to hearing you speak and giving insight to all of us bloggers.
See you there!



Brilliant! Do come and say hi – love to meet you. LLGxx


Congratulations. Lucky you!


Thank you! I do feel very privileged to be attending. LLGxx


So exciting for you LLG! x


*jumps up and down in her seat!* LLGxx

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