Once I knew I was going to be covering the spring summer 2011 collections at London Fashion Week in September, I started to think about where to stay. I knew I wanted somewhere in central London, within easy reach of Somerset House and Covent Garden, yet within striking distance of the old Eurostar Terminal at Waterloo, Kensington Palace, Battersea Power Station & St James’ Palace (all venues for fashion shows this season). It also needed to be calm, discreet and comfortable — I get enough buzz running around the shows. And, in an ideal world, with lots of hanging space for my extensive LFW wardrobe.
Imagine my delight when I came across The Stafford. It’s situated down a side mews off and behind St James, and could define discreet, with its two entrances almost wholly hidden from the public gaze. Yet it’s within striking distance of Bond Street (2 mins), Piccadilly Circus (5mins) and three Royal Residences.
My room in the Mews Building, from which has been carved out a series of the most luxurious suites, is designed & decorated to a happy medium between traditional and contemporary — it feels chic but still familiar, and it is comfortable to a degree most welcome to a fashion editor who thinks only of sinking into a deep bubble bath, followed by slipping between high thread count sheets and nestling up to downy pillows, after a day spent covering 15 or more fashion shows, whilst wearing vertiginous heels.
Here’s the video I shot on my first night:
The Stafford 16 — 18 St. James’s Place, London SW1A 1NJ, England
LLG was a guest of The Stafford