Once I knew I was going to be covering the spring summer 2011 collections at London Fashion Week in September, I started to think about where to stay. I knew I wanted somewhere in central London, within easy reach of Somerset House and Covent Garden, yet within striking distance of the old Eurostar Terminal at Waterloo, Kensington Palace, Battersea Power Station & St James’ Palace (all venues for fashion shows this season). It also needed to be calm, discreet and comfortable – I get enough buzz running around the shows. And, in an ideal world, with lots of hanging space for my extensive LFW wardrobe.

Imagine my delight when I came across The Stafford. It’s situated down a side mews off and behind St James, and could define discreet, with its two entrances almost wholly hidden from the public gaze. Yet it’s within striking distance of Bond Street (2 mins), Piccadilly Circus (5mins) and three Royal Residences.

My room in the Mews Building, from which has been carved out a series of the most luxurious suites, is  designed & decorated to a happy medium between traditional and contemporary – it feels chic but still familiar, and it is comfortable to a degree most welcome to a fashion editor who thinks only of sinking into a deep bubble bath, followed by slipping between high thread count sheets and nestling up to downy pillows, after a day spent covering 15 or more fashion shows, whilst wearing vertiginous heels.

Here’s the video I shot on my first night:

The Stafford 16 – 18 St. James’s Place, London SW1A 1NJ, England

LLG was a guest of The Stafford

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I just had a vision of you bouncing on that bed after a long day of shows and it made me very happy x


Totally agree that most hotels in this world seem to be designed by men. Drives me bonkers. Just finished a week long stay at The Shoreditch Crown Plaza and there was no space around the sink! Uggghhh…


Bugger! I want to move in and live there!


I was delighted to see this. My great friend and I met at university in 1977. She had grown up in the US and eventually went back after marrying her childhood sweetheart. Her family always stayed at The Stafford and so for years, whenever she comes back, we have met up there. ( She spent her wedding night there too!)
They know us pretty well in the bar, where we start with champagne cocktails, move on to lunch ( actually we don’t move at all) and then tea later in the day…
Next week we are meeting there with her daughter and mine to celebrate her daughter’s 21st. It’s a great place and feels like such a hidden gem.

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