Three weeks ago I was frantically searching for a smart day dress. Well, I was, if searching means waving my arms around a lot and looking worried. It’s almost impossible for me to buy off the peg given my list of requirements, so I hadn’t even started looking.
After all: I require a dress to be above the knee, belt & tie-less, have a V neck or at least a deep scoop (people with a bosom look upholstered in anything with a high neck), and not too tight — I do like to breathe — and eat. Preferably it will also have sleeves or at least some kind of bingo wing camouflage. And not be pink or red.
Given that most designers cannot resist the temptation to cut smart summer dresses in the many of the styles which only work on lithe, breastless women (shifts, spaghetti strap floaty things, bias cuts, strapless, racer back etc), I had resigned myself to throwing vast sums of money at a solution.
And then I thought of Whistles, much spoken of since its relaunch under Jane Shepherdson who turned Topshop from a shop where trends went to die to High Street agenda-setting superstar.
Into Selfridges I went, to hunt for their Whistles concession. I glided upstairs on the escalator, walked into the Whistles area, saw a great silk dress, tried it on - and, dear reader, I bought it.
JUST LIKE THAT.
For £135.
I don’t know by which part I was more astonished: the ease of the process, the fact that they had something that suited me, with no compromise as to colour, quality, chic, fit or style, or that it was so (relatively) cheap.
The dress has lots of clever drapey bits, so it hides my hated not-flat-yet stomach and has plenty of room for my breasts, (which look alarmingly disproportionate in most frocks), whilst the clever pleating which drops to the waist camouflages their size. Although it is sleeveless, it has small shoulder pads that pull the pleating out over the arm, so hiding incipient bingo-wing-age. There is a tie in the front — but it’s a faux one, so no sack of potatoes style drawing in of my apple waist area. I’m clearly curvier than the model, and so the dress falls beautifully over my hips. And it’s short, so it shows off my legs.
I bought the dress above in navy that time — I love blue dresses, as anything pink or red isn’t great with my rosacea, but you wouldn’t believe how few stores — at any price level — ever make anything in blue, let alone in navy, one of the most universally flattering shades.
And that’s another reason why I love Whistles. Jane Shepherdson has really thought about what women in their 30s+ want to wear. Not what she wants them to wear. A subtle difference that many other labels in this arena would do well to take on board. But for all that, there’s no compromise in style or taste. The collection feels as current as anything four or five times as expensive.
And then my cup really did spillith over: I discovered that this is a Whistles hero dress, which they make in lots of different prints & colourways. Including this bright blue, my favourite dress colour. I almost have no words that could do justice to this dress.
This morning I am blissfully happy, as I thought it had sold out, and I kept forgetting to do anything about tracking one down. And there it was on-line all the time, just waiting for me to beckon a finger and bring it on home…
EDIT: One of my lovely Antipodean Twitter followers has just pointed out that Whistles ships to Australia for a tenner. She’s very happy.



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Oh how I love Whistles — since Jane Shepherdson took over half of money is spent there. I don’t know how they managed to make an entire shop stuffed with EVERYTHING I’ve ever wanted or needed.
Great dress, might have to go and investigate the new season stuff…
I feel *just* the same way!
That’s gorgeous,looks like a DVF frock,what a great price.
Amazingly priced (nicer than DvF too!)
I love this dress — might have to go and take a look at lunchtime…
Good plan!
Lovely dress, thanks for the heads up — Whistles has been off my radar for years!
Mine too until about a month ago. I knew it had had a revamp but hadn’t got around to checking it out.
Ah this is MY hero dress too — have it in yellow and black and they are both “oh my GOD what am I going to wear to this” saviours. Check out the new collection online, the same cut is available in two new prints…x
I have it in navy, will be buying the blue, and going for a print too! AND I love that I can fit a 12!
Gorgeous. I love blue too which is why I adore Kew — just about affordable and lots of sales. And I can squeeze my Shallow Hal frame inside them! HURRAH!!! Fxxxxxxx
Shallow Hal? Are you on CRACK woman?! xxxx
I went to the recent Whistles Trunk show that the Sunday Times held in London. A wonderfully elegant mix of stylish, chic and grown-up clothes without a hint of frump or worthiness and at a really affordable price. Lots of khaki, animal prints and their usual beautifully draped dresses. There are some real treats in store for this season.
That’s really interesting to hear…and I think you sum it up perfectly
3 weeks on and I’m still admiring my local Whistles’ 70% summer sale bargain ~ will hopefully be ‘modelling’ it later this week ( though sure it will look better on the hanger than around me!)
I’m about to go invest in some of those bargains too! And I am sure you will look lovely! x
I have to agree. I love Whistles. But I must also add that while over here in London on my Great Shiny West Tour out of Africa I have had the best of luck shopping in Jigsaw. That is my hero store for the modern woman with an imperfect body.
Jigsaw are doing a great job, I agree
I love Whistles. I bought two dresses in there, just before the sales started (stupidly) well actually it was in the HOF concession on Oxford St. As I laid them on the counter, I covered up some khaki harems and a grey t-shirt both in a size 8, I drooled as I did this. After said dresses had been put through the till, the assistant said “are these yours” pointing at the tiny beauties laid out in front of me, “what do you think” I replied as I offered over my debit card “oh yeah” she said, and took my plastic!
I think I may just have to take cash in there. Certainly cldn’t be trusted with a credit card!
this dress is amazing! I bought it in black and leopard print (whistles abstract style) for weddings I had to go to this Summer.
It is a brilliant boob dress for bigger boobs and a good legs dress too. I am totally in love with it… and have been generally quite smitten with Whistles since Shepherdson took over! x
Right on the button: if you have the boobs/leg thing going on, then this really is the *perfect* dress…