Lil’sis & I threw a small garden party at her London flat this past Saturday to celebrate (early) her birthday.
I’m a big fan of proper invitations, but time restrictions precluded sending them out this time, so I turned to the next best thing: Paperless Post.
Based in America, lots of companies – & friends – that I know in Manhattan use Paperless Post instead of snail mail for invitations to events or parties. Instead of forking out for costly paper invitations and USPS stamps, a mere $15 buys you 300 Paperless Post stamps (which includes the costs of the infinitely customisable invitations themselves). The site takes UK credit cards.
The company was founded in 2008 by a brother and sister from New York City who “believe that aesthetics and efficiency can go hand in hand”. The brash eVite site is a million miles away from the chic philosophy behind Paperless Post: there are no external advertisers, and the look of the invitations on offer is more Smythson than Staples.
It took lil’sis & I about 30 minutes to come up with a design from the host of options available. Eschewing the invitation formats, we just chose a green background we liked, added a logo from the many on offer – the butterfly, chose a typeface & colour for it, & added our copy. There is even an option to choose (for an extra fee) a pretty coloured liner for the envelope that opens on your screen to reveal the invitation.
The system is set up so that you can easily insert a list of email names taken from the To: box on your email, and provides comprehensive tracking. An icon appears when a recipient opens an email, and again when they either accept or decline. You can send out messages & updates to your invitees, & the invitation details are easily downloaded by the recipient into Outlook.
I’ve also taken to using Paperless Post to send thank you cards for work breakfasts & lunches when I haven’t got a bricks & mortar address for a publicist, or when time is of the essence.
The New York Times covered the company with admirable brevity here.