Post image for Arcadia Media Integration Dinner at The Ivy Club

Arcadia Media Integration Dinner at The Ivy Club

by Sasha Wilkins on June 15, 2010 · 17 comments

In the four years since I set up my blog, I’ve seen the media landscape change from ‘What is a blog?’ to ‘How do we communicate effectively with blogs?’

Some publicists and brands get it. Many do not. When I first started writing LLG, back in 2006, no one in fashion in the UK talked or even really knew about blogging, and I certainly didn’t think of it as an adjunct to my career. I continued as a fashion editor in the print world, and just wrote away on LLG in my spare time, shouting into the ether about my life and opinions. I didn’t talk to publicists and they certainly didn’t want to talk to me.

Fast forward to 2010 and HOW things have changed. I often call publicists for information or images for stories that will run exclusively on LLG and not in print, and I receive hundreds of unsolicited emails a day from publicists in London, Paris, Sydney, New York, Tokyo and beyond. But that’s not to say that those PR people and the brands that they represent all understand this brave new world, or how bloggers work and what kind of content they run.

And bloggers themselves are feeling their way too. How much church & state should there be with brands? How do we fit into the fashion & media industry? Should bloggers attend fashion weeks? What should our relationship with print media be?

Topshop were one of the first British brands to run a specific blogger press day, which went a long way towards making bloggers feel that they had a voice that was taken seriously in the fashion industry. But that kind of event has become redundant with the realisation that blogs are another cog in the media world, not a separate machine.

This season, Arcadia, (home of Topshop, Miss Selfridge, Dorothy Perkins, Burton, Wallis & Evans), changed tack. They invited a small group of fashion directors, senior editors & style bloggers on their home turf in London to a dinner at The Ivy Club last week. The aim of the evening was to foster relationships in the industry as a whole, to introduce bloggers to print & web editors and vice versa, to make the point that all have a place at the fashion table.

And what an interesting table. Amongst the guests were Paula Reed from Grazia, Clare Coulson from Harper’s Bazaar, & Claudia Croft from The Sunday Times’ Style, Dolly Jones from Vogue.com, three editors who straddle both blogging & print: myself, Grazia’s FashionEditoratLarge Mel Rickey and Disneyrollergirl, and dedicated bloggers including Susie Bubble & Style Salvage, along with the Facehunter, Yvan Rodic, whom Arcadia had commissioned to take portraits of the guests. (That’s mine above.)

Bloggers are solitary creatures, by definition, and we don’t often get to meet each other, let alone print & web editors, in the way that traditional media  do, so putting us all in a room together and shaking us up worked well. (Although the print editor who remarked to me that she must have been on the wrong table as hers was full of bloggers missed the point of the evening so dramatically that I fear for her future.)

In recognition that video is playing a larger part in online, Flip kindly co-sponsored the event, gifting us all a Flip Mino High Definition Camcorder, which Grazia Daily’s editor Angela Buttolph immediately put to use, filming short What are you wearing interviews with a few bloggers, which are on Grazia Daily here.

Grazia Top Bloggers

Grazia Top Bloggers llg
(Click on the still of me above to take you through to the Grazia Daily page.)

What I’m wearing:
Cream tux: Theory
Black lace cocktail dress: Rory Beca
Freshwater pearl necklaces: from friends
Suede & lace peep toe heels & footless tights: New Look

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{ 17 comments… read them below or add one }

Suzanne aka Punk Glam Queen June 15, 2010 at 20:10

Well darling for someone as ill as you, you do look fab! Here’s hoping you’re healed and back to your beloved NYC in no time!
XXX
Suzanne

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admin June 15, 2010 at 20:53

@Suzanne Thank you! That was the first & last time I’ve been out – worth the effort, but god I was on my knees by the end of the evening! No more socialising for me, I can tell you xx

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jem June 15, 2010 at 22:05

Looks like a lovely event! I love your cream jacket… such a good staple for these summer months, which reminds me, I really need to continue my hunt to find the perfect one! Hope your feeling even better every day :)

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rollergirl June 16, 2010 at 03:46

It was certainly an inspired initiative and the Flip cameras were a stroke of genius. Lovely pic of you too.

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Lorena June 16, 2010 at 03:49

You do look amazing!

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Andrea June 16, 2010 at 05:18

We all read Grazia and Stylist every week but we read you every day LLG – wonder what the next steps will be…

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Francesca June 16, 2010 at 05:56

Really love the cream jacket with the pearls – so flattering. Fx

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admin June 16, 2010 at 06:12

@Francesca As Nancy Mitford said, as a woman gets older she needs the light from good jewellery reflected up at her face…LLGxx

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pretty June 16, 2010 at 06:32

You look lovely! Are you feeling better?
I barely even make the beginning of a footprint on the huge landscape of fashion blogging and I STILL receive a ton of ‘press’ at my blog email. It’s crazy how interlinked the two are, and I don’t know if that could have EVER been predicted.

(from: prettyfaceshelpinraces.blogspot.com)

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That's Not My Age June 16, 2010 at 08:33

I was there too, so sorry I missed you. I was on Mr Facehunter’s table. And I’m ashamed to say I haven’t used my Flip camera yet!

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tammy June 16, 2010 at 10:43

I love it and still read on avidly…and it still looks pretty cool from where I’m typing. ( jacket kind of rocks too) xxx

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Alison June 16, 2010 at 16:35

You look great for someone who has been ill! I really hope you’re on the mend. Rest, rest and a little bit more rest!

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