So, you are in the vast Bed, Bath & Beyond on Sixth Avenue. You’ve navigated the endless aisles of kitchen equipment, coathangers and the rest, and been spat out into Beauty on the way to the registers. As you pass through, you stop, lean forward into the magnifying mirror, & then leap back in horror at the crows feet which have no doubt been intensified by the horror of shopping.
But! No matter, because B, B & B have cunningly placed boxes of L’Oréal Revitalift eye cream in the mirror section.
If that isn’t perfect merchandising, I don’t know what is.
{ 10 comments… read them below or add one }
the picture is gone
but that really sounds like good commercial thinking
Good one!
Genius. Depressing but genius
Imagine if they rolled out their joined-up-thinking merchandising ideas all over the store. Beside nose-bleed inducing high heels they could stock elastoplasts; beside the Bolly they could sublty locate pain-killers and Alka-seltzer; beside the mens knickers they could stock small bananas.…..
Ali x
Hmmmm very clever! I’m the type that would so go for that too! I once spent thirty odd quid on dior celulite gel after a particularly awful experience bikini shopping in john lewis!! The dior counter was on my way out and after feeling so fat and disgusting from their hidieuos mirrors and lighting it was a no brainer! Love your blog! em xxx
ps. thought your recipe fpr the leon superfood salad was delicious, I’m now addicted!
Add in the merciless lighting… Cunning marketing tactics!
actually, it makes a lot of sense; like it especially in a big and usually carelessly bland shop focussed on discount mail coupons.
Haha that’s both hilarious and amazing…wonder if it was on purpose? Whoever did it is a genius.
What deliciously cynical marketing!
Really cool!
Shame L’Oreal’s anti-ageing products don’t work!