I first came across Zimmermann in now-defunct London boutique Antipodium, then home to all things fashionable Down Under. The label’s fantastic & beautifully cut swimwear caught my eye first, but later their ready to wear appealed because it actually looks like clothing you would want in your wardrobe and on your body. It’s sexy without being overt.
Designed by sisters Nicky and Simone Zimmermann,who founded their eponymous label in 1991, there are thirteen standalone stores in Australia, & this summer marks the beginning of a big push for Zimmermann in the US. First off is a 2,500 square foot Manhattan pop-up shop, housing their Spring/Summer collection, and a permanent New York address and further U.S. retail expansion is in the pipeline.
Of course, the store stocks the fabulous Zimmermann bikinis, in addition to dresses & resortwear:
Of which there are plentiful rails:
As well as these lovely, easy summer dresses in ice cream colours:
It’s also worth checking out Zimmermann’s capsule accessories collection, including footwear and handbags, children’s mini maillot and bikinis, and a small jewelry collection.
The Zimmermann store is at 112 Greene Street, New York, NY 10012 & is now open until the end of June.
In the UK it’s available at Austique