I first came across Zimmermann in now-defunct London boutique Antipodium, then home to  all things fashionable Down Under. The label’s fantastic  & beautifully cut swimwear caught my eye first, but later their ready to wear appealed because it actually looks like clothing you would want in your wardrobe and on your body. It’s sexy without being overt.

Designed by sisters Nicky and Simone Zimmermann,who founded their eponymous label in 1991, there are thirteen standalone stores in Australia, & this summer marks the beginning of a big push for Zimmermann in the US. First off is a 2,500 square foot  Manhattan pop-up shop, housing their Spring/Summer  collection, and a permanent New York address and further U.S. retail expansion is in the pipeline.



Of course, the store stocks the fabulous Zimmermann bikinis, in addition to dresses & resortwear:


Of which there are plentiful rails:


As well as these lovely, easy summer dresses in ice cream colours:


It’s also worth checking out Zimmermann’s capsule accessories collection, including footwear and handbags, children’s mini maillot and bikinis, and a small jewelry collection.

The Zimmermann store is at 112 Greene Street, New York, NY 10012 & is now open until the end of June.
Tel: 212.925.5405

In the UK it’s available at Austique

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I love Zimmermann! It’s worth pointing out that the online store is currently having a sale on the swim collection, as we’re going into winter here in Oz. Might be handy for you US and UK people. 😉


Ah, it’s so lovely to see one of my favourite Aussie designers showcased on LLG! The boutique space looks beautiful.

The Acid Lily-print silk outfit on the mannequin on the right in the second pic is one of my most beloved from the Zimmermann gals. They’ve always done beautiful prints and the ones this S/S season has been especially lovely.

Mycatwalk.com.au also stock Zimmermann, you can see the direction for the Southern Hemisphere A/W collection:


I love the more structural pieces, especially the Shatter Cord dress.


Great bikinis! I love their stuff, I’m always browing the collection on net a porter!


I’ve not heard of them before but the bikini’s are gorgeous – I must invest in a decent one someday. And I love those dresses in the last picture.. stunning! x


Nothing beats a Zimm bikini – I have about 10. Hope you got some goodies



LLG: I love this designer!!! Never seen them before, but I have to tell you that they look awesome. I always seem to like Aussie designers. I am especially impressed with the swim wear line. Just GORGE….


Like the look of that knot-fronted frock. Sadly, it looks like I’d need to buy 2 bikinis to get my one body into 😉

Ali xxx


oohh… beautiful bathingsuits but what i really love is the dresses. i could see myself wearing the white dress in the last picture, it would be such a great summer staple.


I truly, truly love Zimmerman. Every season, their dresses are completely divine (in fact i’m wearing one now!), and their bikinis flattering on women with Actual Boobs!

Miss B xx



No one does summer wear better than Australians. They just “get” it. Its simultaneously cool, funky, beautiful and wearable. British summer clothes look very costumey by comparison. Too many loud florals and floppy hats to ever be considered cool!

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