I ride a bike in Manhattan. And, if I am not on a bike, then I’m usually walking. And, when I am not getting somewhere, I’m usually recovering from the getting somewhere. So I always, always carry water with me in an old metal water bottle which has seen better days. It’s time for a replacement.
Which, when I get back to New York will be the Bobble courtesy of the world’s most interesting industrial designers: Karim Rashid. Like all the best industrial design: it fulfills a need in the simplest way possible, whilst still looking good. Form & function in perfect harmony. It also ticks the de rigueur recycled plastic and free from BPA, Phthalates & PVC boxes, but its clever USP is an integral filter that removes chlorine and organic contaminants from water as you drink.
Carrying a bottle becomes more than just a utility gesture when you realise that in America alone, over $15 billion a spent every year on bottled water, and a single bobble carbon filter equates to at least 300 water bottles filtering approximately 40 gallons or 150 litres of water.
So: practical, aesthetical and ethical design. Genius.
18.5oz/.55l. Retails for $9.95 at www.waterbobble.com.