Georg Jensen Daisy pendant necklace

I was a little dubious when first told that Ole Yde was accessorising his AW/10 collection with Georg Jensen’s pretty Reversible Daisy collection, suspecting a designer collaboration born solely from fiscal necessity rather than any particular connection (see Swarovski ad infinitum).

But I was proved wrong:


The tumbling flowers and elegant chains worked beautifully with the luxurious and often delicate silk fabrics that Ole Yde uses.

Yde’s connection with the house goes back further than last week: he worked in the silver department at the Georg Jensen store when he first moved to Copenhagen. And now his work has captured the imagination of Georg Jensen CEO Ulrik Garde Due, whose fervent belief that Yde needs solid support to help him realise his collections led him to offer not just the jewellery, but the Copenhagen flagship store for the YDE show.

A sense of heritage and a great back story never go amiss where fashion & jewellery are concerned, and the Daisy collection has both. Launched in 1940 to celebrate the birth of Queen Margrethe II of Denmark, it became a symbol of the hope that the little princess (known as Daisy) brought the country during the war.

The line was re-launched in 2008, and I have my own Daisy bracelet, which my godmother gave me that Christmas to match the daisy tattoo on my ankle.

Maybe when I graduate to wearing pieces as beautiful and sophisticated as Ole Yde’s, I’ll treat myself to a Daisy sautoir, with its twelve double-sided daisies, as worn above.

LLG was a guest of Georg Jensen in Copenhagen – but if she didn’t like something, she’d say so – as you well know.

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I am long standing admirer of Georg Jensen but although I love their jewellery and gazing in their windows I didn’t know much history- the history of the daisy design is very charming and I’m pleased I know that now.


I didn’t think I was going to like the daisy motif but it was very beautiful with the ‘ensemble’. Quite frightened by the plastic look the model had though. Very blade runner meets William Tell (or something like that).


congratulations on a wonderful, wonderful, gorgeous new website, LLG. and congrats on the article in Grazia today. after the Krispy Kreme doughnuts I do hope you’ll be treating yourself to a bottle of bubbly.
i love georg jensen- and so does my mum in law. this is just the sort of gift i would like to buy for her before my next trip to Pakistan. if you could provide some tips on where to buy it i’d love that. (or perhaps i shld just click on the link ‘Daisy’ above?). hugs, shayma


that is a beautiful collection, the daisies by Georg Jensen, I’d adore those jewels.
Go With The Flo


Thanks for sharing the history of the daisy collection and for continuing to share your love of Georg Jensen! We linked to this review of the show on our facebook page at GeorgJensenUSA 🙂


My pleasure! We should meet up when I am back in New York in March. Then I will have a hat trick of the Danish, Uk & US press offices!


I’ve just seen this post! A little late…had to comment as I looove Georg Jensen and always drool over the shop window display in Stockholm. I have a pair of white Daisy earrings which I wear almost every day. The necklace is particularly fabulous. xx

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