Ask an English fashion writer about Danish fashion, and their thoughts usually turn to the easy, sexy, chic, commercial-in-a-good-way labels like Day Birger et Mikkelson, Rutzou or By Marlene Birger.
What we don’t normally associate with the Danish fashion industry is luxury and sophistication, both in the precision of cut and in the fabrics. Yet this week I’ve seen two runway shows that challenge this common misconception: YDE & Noir.
The first was from a 31 year old Danish designer, the charming Ole Yde, showing under the YDE name, whose confident and assured salon show for just 250 people at the Georg Jensen store wouldn’t have looked out of place in Paris. This was a coherent, clear and polished collection, aimed at an elegant, self-possessed woman.
Currently self-funded, this is a designer whose work cries out for an investor to take him to the next level: he needs to be showing abroad where there is a market for this kind of luxe approach.