Hotel review & video: The Hoxton Hotel, London

by Sasha Wilkins on December 2, 2009 · 16 comments

I used to live in the East End: when I first moved to London in the mid-90s my boyfriend & I lived on Buxton Street, just off Brick Lane. It wasn’t quite like it is now. No stylish boutiques, minimalist restaurants or hip hangouts. The Vibe bar was an always empty internet café with two computers & a dial up connection, the Cantaloupe had just opened and was so in the vanguard that Vogue wrote it up, and late night dancing was basically the infamous Charlie Wrights or nowhere.

Most evenings I was kerb crawled up Vallance Road on the way home from Whitechapel tube, (although it probably didn’t help that PVC minis, worn with heels & blue eyeshadow were the dernier cri at Vogue House that year). I soon learnt to carry a mac & flat shoes for the walk. The height of dining out luxury was adding smoked salmon & a schmear of cream cheese to a 10p bagel from the Beigel Bakery on Brick Lane.

It’s a little different now. The photographers and artists have been joined by some of London’s most interesting restaurants, boutiques and bars. The Cantaloupe is full of the kind of after work drinkers I’d pay to avoid and there’s late night distraction from more than just the street corner hookers who have all but disappeared. There’s even a branch of Soho House, the infamous Shoreditch House, which will add rooms in 2010.

Until then, the most interesting hotel option is The Hoxton Hotel on Great Eastern Street. I stayed on Tuesday night when the black ice on the back roads home made driving back to the country after Russell’s book launch suicidal rather than sensible, and the hotel PR kindly offered to fix me up with a room.

I was an instant convert to the brand when I was greeted by a pair of these babies at the front door:

Hoxton Hotel lobby

I was also pretty impressed with their low key & subtle Christmas decorations:

Hoxton Hotel lobby

I didn’t have time to eat at the hotel restaurant, The Hoxton Grill, (operated by the Soho House Group), but I did have time to make another review video (the first, from The Dean Street Townhouse hotel, is here.) late night when I got in from the party. (Yes, I was sober.) Please forgive the whispering at the beginning: I was paranoid about waking up guests by shrieking my VO in the corridor at midnight.

LLG was a guest of The Hoxton Hotel for one night

{ 10 comments… read them below or add one }

NYC Girl Uninterrupted December 2, 2009 at 20:08

Looks great, might stay there next time! I ate at Hoxton Grill recently, it was fab. And on weekend, the lobby turns into a pretty good coctail/pick up scene. Ratio of men: women, nearly 15:1! Much better than NYC. Thanks for the video!


wool and misc December 2, 2009 at 20:59

your voice… it's like buttah.


one of 365 December 2, 2009 at 22:07

Wow! Really great hearing your voice. It really makes you so much more animate. I have no idea how old you are or what you look like, and frankly your posts are ageless 😉 But it is remarkable when you hear a voice. It adds such an essence to someone. Such an insight into a personality. I think it was really cool of you to give that part of you away. Amazing. I can now read your posts and hear you. Great job on the room P.O.V. too. Excellent description–and you're right…capital value! But this blog post, for me, was really about the essence of your voice. Thank you LLG. It was nice to meet you…well…a BIT better. xoxoxoxo


justarabbit December 2, 2009 at 22:33

I second your high opinion. Hubs and I stayed here a couple of weeks ago and we were very pleasantly surprised. Hubs was so happy he actually filled out a comment card saying "great job".

I might add that their room service prices were very reasonable (only 3.5 quid for a draft beer, 6 for a nice big glass of good wine).


enc December 2, 2009 at 23:32

That room is brilliant. I just wish it was in the neighborhood I like!

Your voiceover was like warm, rich, real maple syrup over from-scratch [insert carbohydrate-laden breakfast item here].


NorthWestLondonGirlInTheCountry December 3, 2009 at 05:28

It does look charming and offers as you say excellent value for money and I very much like the idea of being able to hire it for the day, pretty useful, however, I'm not so keen on the area of Hoxton. Thanks again for your research..


Kate December 3, 2009 at 06:41

I too love hearing your voice-I could listen to you read the dictionary. It's the same reason I read British magazines and blogs–you have a way with words both written and spoken. How I would love to use "gutted" or "knickers" in casual conversation here without sounding flat-or odd. I always swore I would marry a man with an accent of some sort, and I did. A Maryland one, hon. Oh well. Thanks for sharing the review and your voice!


Cruela_de_Vil December 3, 2009 at 11:16

Great video and perfect timing! I'm going to the Hoxton tomorrow! Thanks.


Lina December 3, 2009 at 13:35

You can really book a room for £19 if booked before 4pm? That's cheaper than a cab home – will definitely be checking this out. Lxx


eliza December 3, 2009 at 17:26

I luuurve your hotel reviews, and funnily enough I prefer this hotel over the posher one you reviewed before. Also the renting a business space idea is MARVELLOUS!

If I were rich/ a businesswoman/ in London 😉 I would defo go there.

Thanks for the vid.


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